August 11, 2018 — I will discuss the tactics the attackers use to exploit code, the most common ways developers introduce insecure code to a site, and what you can do to help avoid these issues. You will learn, from the many security failures I have seen what not to do when adding a new feature to a site’s code.

August 11, 2018 — Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to really use Google Analytics to its fullest. I will show you how to set up Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.

Presentation Slides »

August 11, 2018 — “Your organization’s homepage has a crucial job. More than anything, it must facilitate a quick and clear connection with your viewer.

When someone visits your website, they arrive with the intention to solve a specific problem and need to know quickly, is this what I’m looking for? To answer this question, your organization needs to explain what you do, who you do it for, and if you are the right fit.

When it comes to websites especially, time is of the essence! Over and over, studies show that viewers will not spend very long trying to figure out what you’re all about, so you must communicate this quickly.

We’ll discuss what your home page must have in order to make quick and clear connections with your audience and motivate them to take action.”

August 11, 2018 — We use a plethora of tools to do our work every day – but which tools improve our efficiency the most? Which ones should every business consider? During this talk, I will list some of the areas every business should consider and give my recommendations for the tools they should use.

August 10, 2018 — Ask your questions to the group of people building Gutenberg. Learn its design language, how to create blocks and extend the new editor interface in various ways.

August 10, 2018 — Ask your questions to the group of people building Gutenberg. Learn its design language, how to create blocks and extend the new editor interface in various ways.

August 9, 2018 — The number of companies facing legal action for inaccessible websites is on the rise. Inaccessible websites and digital content can limit access to users with disabilities. WordPress users can employ web accessibility evaluation tools to help determine if their content is accessible to users with disabilities. This session will provide an overview of several WordPress plugins, web-based tools, and accessibility resources. Designers, developers, and content creators can utilize these tools to evaluate websites against recognized guidelines and create a better user experience.

Takeaways:

-Understand the laws and standards regarding web accessibility.
-Great techniques and tools to evaluate your WordPress site for accessibility.
-Identify the limitations of automated evaluations.

Presentation Slides »

August 9, 2018 — “You’ve spent hours (maybe months) creating a gorgeous website or maybe you paid someone else to design it for you, but what’s next? How do you consistently add content to your site? Learn tips and hacks to use video to create content for your blog, social media, newsletters and much more.

Never run out of content again!

August 9, 2018 — Everyone likes to look at pictures, it’s what makes your website attract readers. In this session for the person who is not a professional graphic designer, Christina Hills will show you some easy tips to make working with images much easier for you. Best practices for the featured image and how to get it to show up correctly when you share on Social Media. How to organize, compress, and store your images in your media library, for faster load times. Plus where to find high quality, low cost (and free) images to make your website stunning. You will walk away with practical tips and tools you can use right away whether you are a business owner, free lancer, or just starting out learning WordPress.” (this talk falls under beginner/intermediate)

August 9, 2018 — Everyone likes to look at pictures, it’s what makes your website attract readers. In this session for the person who is not a professional graphic designer, Christina Hills will show you some easy tips to make working with images much easier for you. Best practices for the featured image and how to get it to show up correctly when you share on Social Media. How to organize, compress, and store your images in your media library, for faster load times. Plus where to find high quality, low cost (and free) images to make your website stunning. You will walk away with practical tips and tools you can use right away whether you are a business owner, free lancer, or just starting out learning WordPress.” (this talk falls under beginner/intermediate)