June 11, 2018 — You can absolutely “get in on” the secret sauce that many famous artists, celebs, athletes, and Silicon Valley types alike use as a way to: manage stress, stay focused, get inspired, improve resilience and more– in business and in life. Join us for a lively overview on “why and how” a modern mindfulness practice might be just what you’re looking for to give you an edge when managing the stresses of real life. Note-to-self, what have you got to lose other than keeping an open mind and gaining better self-awareness?

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June 11, 2018 — If you’re ready to launch or grow your freelance business…

I’m ready to show you how!

In this session, I will give you the essential information needed to launch and build a thriving freelance business.

I will show you how to assess your skills and value proposition in the market and we will discuss how to price your services accordingly.

I will show you how to find (and land) great clients that will help you build longterm success.

Finally, I will also show you how to look inside yourself and ignite the passion within. I will help you find your sweet spot as a freelancer that will not only help you find great work that’s profitable, but will help you realize even greater personal fulfillment and satisfaction.

So, if you’re serious about launching or building your freelance business…

Join me for this session!

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June 11, 2018 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new tools you can add to your business and use with your clients.

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June 11, 2018 — Just because WordPress is the best web platform available AND your de facto choice to provide web and marketing services doesn’t make selling it any easier. “Selling WordPress” will show you if, when and how to talk about the platform, how to include it in your “sales pitch,” and (gasp!) when to leave it out of the conversation. Scott will show you how to “stop selling,” raise your prices, improve your bottom line, value yourself and still – be an everyday WORDPRESS HERO to your customers. Know what to say every time when you get the dreaded: “so what do you charge for a website?” Come with questions, leave empowered. Take your business to the next level.

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June 11, 2018 — In the life of every WordPress administrator, saving a few seconds here and there can make a big difference at the end of the day.

We have heard of the command line before, tools like Bash, SSH and WP-CLI are considered too complex for the average administrator.

In this introduction, we will take an introductory look at these tools in a language that administrators can understand and in a way that we can start using them right away.

We will look at topics like:

1. Connecting to a remote server via SSH.
2. Executing simple WP-CLI commands to create fast database backups, export a list of users, or “search and replace” for a string on a website without the need of plugins.
2. Creating and using simple scripts in bash.

June 11, 2018 — This session is aimed at beginners who want to understand how to leverage images to improve their website. We’ll take a hands-on look at things you should do when adding images and common mistakes to avoid that could negatively impact your site, especially with search engines.

June 10, 2018 — As someone who builds WordPress websites for clients, you’ve probably learned that offering (or requiring) monthly maintenance contracts is smart business. It’s likely you’re including core software, plugin and theme updates as part of your maintenance plan, which ensures a steady income stream you can rely on and helps with your financial forecasting. But are you including website security as part of your project proposal and scope?

The security of your clients’ websites is often not a priority or is left till the end of a project as an optional add-on for the client to consider after going live. The value of a strong website security posture can be difficult to explain to clients, but when put in the context of their business and possible loss of revenue, it can become an integral part of your offering that separates you from the rest.

In this session, Jamie will cover simple website security best practices that you can implement immediately for your own site and those of your clients. In addition, she’ll also offer advice and examples on how to best present the importance of website security during the proposal, scope, and maintenance package stages to your clients. Not only does this ensure your maintenance plans offer what every website needs, but also presents an additional revenue stream opportunity for your business.

June 10, 2018 — WordPress is awesome. Open Source is great. But what does that mean? It means that this free and open source software is maintained and written by a volunteer labor base. When you contribute to WordPress, that’s you.

With now 30% of the market share, WordPress is scaling fast — as a software and as a community.

In this talk, Bridget Willard will give actionable tips to help us be mindful of our entire health: physical, emotional, and financial.

June 5, 2018 — In the summer of 2010, I made the mistake of reading Tim Ferriss’ The 4-Hour Workweek, while sipping tropical drinks on a beach vacation, and it ruined my life. Or rather, it encouraged me to rearrange my life to make more time for my passion for music and achieve location-independence. My husband and I founded Rabell Creative, a WordPress web design and digital marketing agency in 2012. After six years of experience building WordPress websites for clients full time, I will share with you our top tips and tricks for building beautiful websites efficiently, making your clients happy, and having time leftover to pursue your passions. I will outline the exact procedures and plugins that help simplify this process and discuss some of our most frequent pitfalls in dealing with clients, and how we avoid them.

Since we can work from anywhere with just our laptops and the Internet, we moved to Nashville in 2016, so I could pursue my dream of becoming a musician and songwriter. Running a fully remote WordPress web design agency is allowing me to travel, play music, and live out my dreams, and I am so grateful for the awesome and supportive WordPress community that helps make it all possible.

June 5, 2018 — Website owners dedicate a lot of resources and time for even the most basic of websites. Unfortunately… Servers do fail. Websites get hacked. And crucial website files can accidentally be deleted. Are you and your team prepared for the worst?

Most website owners have a false sense of security in regards to how they’ll recover from a website disaster. Backups are your last line of defense when things go terribly wrong. And, a reliable backup system can be the difference between a care-free day at the park with your family and a mental breakdown.

This talk will approach the idea of ‘Backing Up’ as a strategic disaster recovery system as opposed to a mere copy of website files. We’ll cover concepts like ‘Redundancy’, ‘Single Point of Failure’ and ‘Cold Storage’. If you’re a small business owner or website administrator, then this talk is for you.