February 14, 2018 — We’ll take a look at the journey of defining the design patttern and why it’s important for every website to have one. Then we’ll explore how ACF uses Flexible Content and Repeater fields to create an infinite amount of design possibilities while still remaining within a brands aesthetic design guidelines.

Code, design and process will be shared.

February 14, 2018 — Creating a quality optimization culture through experimentation and quality product design.

I touch on Project Management principles as well as Voice of the Customer ideals.

February 14, 2018 — What can WordPress gain from Serverless Architecture?

Going Serverless with WordPress brings inherent security and scalability to the world’s most widely used CMS. And compared to traditional servers, users could scale to millions of hits per day at the fraction of the cost.

I would like to demonstrate the benefits and how-to of taking WordPress Serverless.

February 14, 2018 — Building a website is just the first step. The next thing you will need to do is turn your visitors into your most loyal fans with the use of an email mailing list.

Your mailing list is one of the most important ways you can engage with your customers, followers, or users, making it one of the most valuable assets of your business. We’ll go over what makes it so powerful, how to capture emails on your website and ways to make your subscription forms irresistible.

During this talk, you will learn how to setup your mailing list, discover three ways to capture leads, understand the power of drip campaigns, and know the best practices for effective and memorable email campaigns.

By the end of this presentation, you will hold actionable steps to keep your audience engaged and help you achieve amazing results.

February 9, 2018 — So you’ve started a business, and your business is working. People are asking for your services and paying you for them. That’s awesome! Now, the tasks required to keep the business going are mounting. Everyone keeps telling you that it’s time to start outsourcing. However, few people seem to have an idea of how to actually grow a team. You need a bookkeeper, but how do you even find one? What about a lawyer? Should a support team member be a contractor or an employee? What about interns – do they need to be paid? What about services like Fiverr and Upwork?

In this talk, we will answer these questions and more. Relevant to any freelancer beginning to see themselves as an agency, product or education business looking for additional support, or anywhere in between, our experience growing the team at Caldera Labs has been full of lessons we’d like to share. From understanding what makes a legal unpaid internship vs. an illegal one, to best practices in how to teach new team members how to do things the way you think should be done while allowing room for each person’s unique strengths to shine through, this WordPress HR talk will be packed with information and leave you armed with the legalese and management concepts to grow a successful team – extra points for being specifically for WordPress businesses, by a WordPress business professional, and with knowledge of what employment law looks like especially in New York City.

February 9, 2018 — Follow my journey from being just a stay at home homeschooling mom of 4 to author, speaker, and working for one of the biggest premium theme shops in the WordPress marketplace, becoming a WordPress influencer along the way AND staying in the Maritimes.

February 9, 2018 — Creating video is hard enough! Chris will show you how to easily get your freakin’ video file into your WordPress website. He will also show you how to create video content with equipment you (probably) already own, ie: mobile devices, software, yada.

February 9, 2018 — Does My Logo Suck? A Talk on Good Design

February 9, 2018 — Learn to convert a static Twitter Bootstrap website containing only HTML, CSS, and Javascript into a fully functional WordPress theme. We will take the static HTML and CSS from any Bootstrap website and exchange it for code that will interact with WordPress. When finished, our new WordPress theme will contain everything from headers, footers, home page, inner pages, menus, customizer, custom fields, and a custom post type for logos.

February 9, 2018 — Carbon Fields is a developer focused custom fields plugin, featuring new ways to config and display fields. We will demonstrate how to setup a real estate agency CMS.