April 27, 2018 — Your clients (prospective and active) are not telling you the truth. Maybe it’s about a project that’s gone off track or a website dream they envision. Or maybe they’re not sharing their thoughts on ways their business could grow its sales or improve operations.

By demonstrating your ability to be truly authentic at each step in the process, you can aim toward creating projects that are more collaborative and ultimately more successful. Learn why it’s critical to: – Restate, in your own words, your perception of the project. – Boldly ask, “So, what do you want from me?” – Authentically and directly tell the client what you want from them. – Test for client commitment and control.

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April 26, 2018 — First off, what exactly is user generated content (UGC)? This is content that is created by your customers. It can be anything – a blog post, product reviews, photos, videos or comments. Content marketing is currently a top marketing strategy for most businesses. A report by Demand Gen shows that 47% of customers surveyed will read about three to five pieces of content prior before they consider reaching out to a company to get its products or services.

April 25, 2018 — As WordPress developers and project managers, freelancers and agencies, our work revolves around the concept of the client project. We invest countless hours in discussing and preparing projects for presentation throughout the sales process. In this context, we limit ourselves to thinking about projects from the perspective of budget, timeline, and resources. After all, this is the information we need to land sales and maintain a revenue stream. However, a successful project is much more than a set of numbers in a proposal. Projects are complex systems with multiple inputs and outputs. They are impacted by relationships, variables and dependencies. Neglecting these intricacies and interactions at the beginning of a project only increase the risks that your project team will need to overcome. Establishing a sustainable and thorough infrastructure for your project will mitigate these risks and allow your team to focus on writing awesome code and generating opportunities for your team and your clients. This talk will focus on practical suggestions for effective onboarding, offboarding and documentation that will improve your ability to establish a healthy, self-sustaining project.

April 25, 2018 — As lead of the Ongoing Client Support at CrowdFavorite I’ve worked with lots of legacy code on different projects. This session covers some of the lessons we’ve learned in the process and tips how to deal with the most common issues faster and more effective. It also shows how the legacy code can be actually fun.

April 24, 2018 — In 5 years of creating content on my WordPress website I’ve seen it all.

During the first 2 years I wasted time and energy to write blogs no one would read. Then I found my inspiration, my path, my content strategy – and in the last 3 years website traffic has risen from 0 to 15,000+ users per week. Now my blog is my only source of sales leads.

In this presentation, I’ll first and foremost describe what mistakes I made (what about saving 2 years of your life?) and then I’ll proceed to list the “10 Commandments of Content Marketing” – 10 simple tips you can take away to increase your website traffic and focus on the only purpose of content marketing: teaching.

In the final part of the talk, each commandment will be “translated” into WordPress. I will recommend plugins and WordPress strategies to implement the whole system – in fact, I’d consider this a failure unless you go back to your office and take action!

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April 24, 2018 — Because you can’t always start from scratch.

Modern Tribe took on this impervious task head-on.

In this speech I share the knowledge the team working on “The Events Calendar” plugin suite collected along the way, the practicalities, the “gotchas””, the pitfalls in human and development terms.
I will also go into the details of down-to-earth examples, findings and tools we used to do it.

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April 23, 2018 — Yoga and mindfulness from the comfort of your own desk chair.
Discover ways to help your body and mind during your working day, no fancy equipment, no change of clothes, no change of location necessary. Henrietta will guide you through some simple mindfulness techniques as well as yoga that can be done simply whilst sitting at your desk. Give your body the movement, and your mind the break they both need, and perhaps notice your productivity at work grow and grow.

April 23, 2018 — Still think browsers are only capable of parsing HTML, CSS and JavaScript? Think again!
Browsers have become much more powerful and contain numerous APIs that can enrich the user experience or are just plain fun.

This talk will introduce you to some of them (like battery, speech, audio, location, …) and show you how easy it is to unleash their power with JavaScript.

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April 19, 2018 — Tips and techniques that can dramatically increase your site performance:
– Why speed matters.
– How you can measure it – Tools to measure your page speed.
– Ways to improve it – Best practices for optimization.
– I’ll also discuss Google’s Mobile Page Speed Update 2018 and if you should AMP-lify your web site.

April 18, 2018 — What impact will the new GDPR (AVG) privacy regulations have on WordPress websites? And how do you make your WordPress sites compliant? This presentation is setup in a highly practical way so you can get started straight away as well as understand how to help your WordPress customers to become GDPR compliant.