January 11, 2018 — “Q: What could be confusing about your website?
A: You’ll know when you test it.

Successful businesses budget thousands of dollars to improve and maintain the usability of their websites, but you can get the main benefit of that for free today. “”Easy to use”” is a key reason people choose your product, recommend it to friends, and come back. Websites that are easier to use generate more revenue, period.

This session will give you a fresh pair of eyes, or rather, three fresh pairs of eyes as you test your own website on three first-time users.

First, you’ll learn how to design and test for usability:
Can you make something so intuitive that it feels easy to a first time user?

Second, you’ll put it into practice by testing your website on other workshop participants, watching to see what confuses them.

Finally, we come back together and discuss how to fix any problems you found.

This session is for Usability beginners, but even UX professionals will benefit from the pool of free test users. A good time will be had by all.”

January 11, 2018 — she will be talking about tools and strategies to simplify blogging and boost content marketing. She will share some of the tips and tricks she have used as well as some of the curated techniques she has learn.

January 10, 2018 — Open-source has a major impact on our lives, from small things to big. You know… the ATM you’re using daily for routine payments, the mobile phone you can’t leave aside for at least 5 minutes, the web browser you’re opening to read this now; all of them flourished because we worked together for a common purpose. They ease your existence more than you realize.

But what if open-source never existed? Have you ever asked yourself this question? I have, and I even pictured the world without it. Which is exactly what I am going to talk about in my presentation at WordCamp Ahmedabad 2017.

January 10, 2018 — Finding the time and desire to blog can be tough, so we’ll be talking about blogging and how it can help your business. Most of us can appreciate the advantages of blogging, but get hung up on the details. We have blogs, but we’re embarrassed to give out the links because it’s been so long since our last post. We’ll tackle those issues, including things such as:

Where to blog (personal blog versus on your business site)
How to find ideas and manage them in a content calendar
How to build those ideas into full posts
Where to find and create graphics for your posts
Some of the best WordPress themes for blogging
Plugins to help make your blog more effective
By the end of the talk, you’ll have everything you need (and no more excuses) to get your blog up to speed and helping to grow your business.

January 10, 2018 — How to develop high quality content that is highly focused on answering customer questions and developing trust with website content. This presentation will be based on a hybrid mashup of ideas found from Marcus Sheridan’s “They Ask, You Answer”, and Stephen Covey’s “Speed of Trust”

January 10, 2018 — The number of companies facing legal action for inaccessible websites is on the rise. Inaccessible websites and digital content can limit access for users with disabilities. While automated evaluation is not an adequate substitute for accessibility testing, WordPress users can employ web accessibility evaluation tools to help determine if their content is accessible to users with disabilities. This session will provide an overview of several free WordPress plugins and web-based tools. Designers, developers, and content creators can utilize these tools to evaluate websites against recognized guidelines and create a better user experience.

January 10, 2018 — SEO in 2017 requires a mix of foundational best practices, following trends and updates, understanding the nuances for your industry, and making continuous improvements. Come to this workshop prepared with your keyword list, WordPress, Google Analytics, and Google Search Console (if you have it) account information handy.

January 9, 2018 — A talk about my personal story with WordPress and how I made a living with and from it. Some insights on businesses that I didn’t own but helped building (with WordPress) to widen the perspective.

Some of the aspects covered:

* using WordPress for your static company site
* Publishing & Monetization
* eCommerce
* being a (freelance) developer
* selling Premium Plugins
* Consulting

This talk is not about becoming rich in 3 easy steps, but sharing my story in order to motivate others to try out new things and understand what it takes (and doesn’t take) to do that.

January 9, 2018 — When a project goes wrong, most of the time it fails as a result of mismatched expectations. This can be avoided for most clients by following a repeatable and thorough discovery process. Understanding how to ask the right questions up front can mean the difference between happy clients who are eager to give you more business and nightmare clients who can never be satisfied.

This session will focus on:

Asking the right questions
Controlling the conversation
Creating maintainable expectations
Using discovery throughout your business

Presentation Slides »

January 9, 2018 — Content is EVERYBODY’s problem: it’s a problem for the content creator, and a problem for the developer. Without content, there is no website. Without the website there is no client. Yet.. how is it always left for last? In this talk I will teach you the core practices of the field known as Content Strategy: planning, development, and management of content. Truly thinking “Content First” from the beginning will completely transform your workflow and give everyone a grasp on creating, managing and structuring content, in time and on budget.

This talk is equally valuable for content creators, agencies and freelancers alike. Everyone wants to avoid the horror situation of scrambling to get content together two days before going live. It’s a nightmare for the author and a nightmare for the developer to implement. Learn how to integrate Content Strategy into your entire web process, resulting in quality content — organized and delivered on-time.