February 3, 2018 — XDebug is a tool for developers to gain insight into how PHP is executed. Using it for profiling is a very effective, fast and precise method to find bottlenecks in your WordPress site. In this talk I explain how to use it with Webgrind, how to find potential optimization targets, show examples of real cases when XDebug helped fix a performance problem and also explain what XDebug is not suitable for and what can be used instead. If you are not a developer, you’ll learn what XDebug is capable of and when to ask a developer to use it.

February 3, 2018 — It’s the inconvenient truth that all aspiring bloggers must face – just because you write a great blog post, that doesn’t mean anybody is going to read it. You could pay for traffic through things like Facebook ads and Google Pay Per Click, but is that really a viable solution to increase your readership? If you’re like most bloggers, simply boosting your posts on Facebook probably isn’t the answer. In this session, we’ll talk about how your blog can help you build a large, loyal following of interested readers, and then what to do with those people once they get to your website.

February 3, 2018 — You can’t fix what you don’t measure. How well is your WordPress site doing? How do you know? Google offers free analytics for all website owners. WordPress has several methods to set this up on our site. We will look at what you need to do to start collecting data, how to interpret what you collect and next steps for your business.

February 3, 2018 — In his talk, Noel will make predictions about how our industry will change in 2018 and what it means for you and your business. From freelancers, agencies to product companies, there’s a lot going on you need to be aware of so that you can best plan for the upcoming year.

January 30, 2018 — You must have heard that saying.. It takes 10,000 hours of practice to master something. That’s almost five years of working 9-5.And by the time you’ve learnt something well, a new technology appears and you feel like starting all over again.

So let’s buckle up while Nirav guides you on how to hack our way to mastery!

January 30, 2018 — WordPress is the most popular CMS in the world, used by more than 60 million websites, from personal blogs to major magazines and news organizations like The New Yorker, the BBC, and TechCrunch. But, with the increased use of WordPress, it has not remained just a CMS that create basic websites, WordPress has become a wide platform with advanced functionalities that will cover business prospects.

This conversation will lead the way to the growing roots of WordPress platform. WordPress is a platform which offers you complete control of your website, blog, portfolio, etc and customize it according to your requirement. The open source nature of WordPress allows you to innovate as you like.

January 29, 2018 — For those who have never used the REST API but know basic PHP, this talk will cover how to make a basic endpoint, how to use it on the frontend, and how to convert AJAX calls.

January 29, 2018 — With 721,434,547 internet users, China is an important destination many don’t know much about. Teodora will share her experience on what works and what doesn’t work when it comes to WordPress in China. Starting from hosting WordPress sites to design and plugins that can help businesses be seen in China.

January 29, 2018 — Creating an accessible website or plugin is a team effort and not only the responsibility of the designer or the developer.

In this talk Rian gives you starting points, dos and don’ts, references to good resources, code and design examples, and easy test tools.

But most of all, she wants to change your point of view. The way you look at a website will never be the same.

January 29, 2018 — In 2010, on the same day as the Genesis theme framework launched, Alex opened his very own theme shop. It went terribly. The product was decent but literally nobody was interested.

Earlier this year, he partnered with WPShout to launch the Second Edition of their “learn WordPress development” course Up and Running. The product was great and the launch went very well.

This is the tale of two product launches: one which flopped and a second which worked. Alex will share his experiences, the lessons learned from each and actually useful takeaways which can be applied to your products, launches and marketing.