May 27, 2017 — Video content is becoming more common and more important on the web. This presentation will help bloggers start making professional-looking videos. We will look at things to consider when choosing a camera, what kind of microphone to use, lighting, and how to shoot your video. We will also look at editing, encoding your video, choosing a video host, and going live.

May 26, 2017 — Promoting your physical products on Shopify, Etsy, or Amazon can be convenient, but expensive since those sites take a cut of your profits. By switching to WordPress to promote your products, you can drive more customers to your brand and keep more of your profits.

During this session, you’ll learn:

– The basics of setting up eCommerce on your WordPress site
– Things to consider when setting up a new eCommerce store
– Popular themes to use to quickly make an attractive online store
– How to promote your site to existing customers from Shopify, Etsy, or Amazon
– Creating feeds for Google shopping
– How to draw traffic to your site via social media

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May 22, 2017 — If you manage more than one WordPress website, you might have experienced situations where you needed to do the exact same operation on multiple websites. If you were clicking through the sites one-by-one and thinking that there should be a better way to manage what you are trying to do, I’ve got good news: there actually is!

WP-CLI lets you control your WordPress sites through the command line, allowing you to do any operation across an arbitrary number of sites. This can save you minutes, hours, days or even weeks of work.

I’ll start with a small introduction to the command line itself, and then continue with very easy and common scenarios where WP-CLI can save you large amounts of time with little to no effort.

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May 22, 2017 — Racheal Dines is a Chartered Marketer (marketing professional) for Shake It Up Creative near London England.

Rachael attended and spoke at WordCamp London 2017. She brought her 10 month old son to the event and was able to take advantage of the Crèche that was being offered for the second year at WordCamp London.

May 18, 2017 — Every small business owner needs to be a master of their craft, but they also have to master all aspects of their business, including project management, marketing, sales, finances, customer service, time management, and more. In this talk, you will learn about desktop/web apps, mobile apps, and other hacks that will make you run your business professionally and efficiently, while not breaking the bank.

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May 18, 2017 — Learn the tricks designers use to make websites attractive and effective. We’ll teach you the Most Important Question designers ask their clients, and how you can use it to your advantage when doing it yourself. Then, learn practical ways to apply it yourself to create attractive sites (using good design principles and simple rules for success) and effective sites (through basic exercises that help you develop and showcase your primary call to action).

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May 18, 2017 — The most effective content marketers use a strategic approach to ensure that the time, energy and money they invest in developing content has a measurable return on investment (ROI).

Furthermore, for content to be effective, we often find that we need to distribute it in multiple ways: the web, social media channels, and email, just to name a few.

In this session, we’ll talk about how to translate your content marketing strategy into real results for your business, including:

* How to continuously improve your content based upon insights from your analytics & other sources
* How to ensure your content gets the visibility it needs (major starting hint: use WordPress!!)
* How to promote and “atomize” your content to get the maximum return on investment!

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May 18, 2017 — Mason is passionate about remote work culture and measuring support effectiveness. Mason manages customer expectations, troubleshooting, and consulting work with the same criteria – education to increase success.

May 18, 2017 — With plugin, theme and core updates coming out on a continual basis, keeping your websites updated and secure can be a daunting task. Steven’s presentation will focus on tools and processes to ease the burden of managing multiple WordPress websites and keeping everything secure, backed up and safe.

May 17, 2017 — The success of small- and medium-sized technology consulting businesses is heavily dependent on how the front-line consultants are perceived by potential clients. This personal/professional branding relies on communicating several key factors such as Expertise, Ethics, Effectiveness, and Efficiency. In this presentation, my goal is to move your personal brand, as well as your organizational brand, to where it needs to be to not only attract the right clientele or employers, venture capitalists, etc., but also to allow you to command the type and amount of compensation that will allow you to meet your various goals. We’ll discuss the What, the Why, and the all-important How to make sure that the right people understand your expertise in the right way.