May 14, 2017 — You can offer the most amazing product or service in the world, but if you can’t find hungry consumers, what’s the point?

That’s where a dash of effective marketing can change everything. Marketing isn’t the big, intimidating process you might think.

In this session, we’re serving up marketing morsels that anyone can enjoy. You’ll leave with the recipe for adding marketing to your mix.

Presentation Slides »

May 14, 2017 — Learn the hidden tips, tricks and best practices about how to make more money and avoid mistakes with your eCommerce stores, directly from the people who made them.

Although focus is on WordPress platform users this talk if for anyone who uses an eCommerce platform, even if its not WordPress (Shopify, SquareSpace, etc.) and that can generally benefit from the experiences and lessons from the panelists.

May 14, 2017 — In this business track session, Steve will share insights from more than twenty years running Zeek. His core message? No matter how big your “tribe” is, your success will require one more item: You need to learn to sell to strangers.

May 14, 2017 — In this business track session, Jennifer will share insights from decades of experience. Her core message? No matter how many all-nighters you pull, without rest you’ll fail. You need a break.

May 14, 2017 — In this business track session, Tracy will share insights from decades of entrepreneurship experience. Her core message? No matter how awesome your team, if it’s not diverse, you’ll have blind spots. You need diversity.

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May 14, 2017 — The back drop of our discussion will involve my personal experiences in importing an aging Joomla website into WordPress, along with challenges and mindset necessary to bridge the unknown using WordPress. We’ll cover the tools needed to get the job done, along with the choices I made in building out the project for a non-profit.

Topics covered include:

How to import websites from Joomla into WordPress.
Choosing theme and plugins specific for the project.
Developing and working with a staging website using a hosts file manager.
Getting member subscribers involved in contributing.
And a motivational pitch on using WordPress.

Presentation Slides »

May 14, 2017 — To help keep you up-to-date on the latest trends that have a powerful impact on an eCommerce store and its success, we’ve rounded up four design trends to incorporate into an eCommerce site. Each will have an impact on your customer’s first impression, how they engage with the site, whether they make a purchase or not and if they become repeat and loyal customers.

May 14, 2017 — Web optimization can be daunting, especially for WordPress users managing their own sites. However, optimization doesn’t have to be scary! It can be slow, iterative and worthwhile for all experience levels. As long as you understand why we optimize, overcome the fear, and follow best practices it’s possible to learn and grow from optimizations strategies, both large and small. WordPress is the place to be for web optimization.

May 14, 2017 — Over the past year Nathan Reimnitz has become quite successful at freelancing as a WordPress developer and has developed some tips, tricks, and strategies that have proven to be extremely effective a earning a great living as a freelancer. “Six Figure Freelancing” covers how Reimnitz manages to earn at least $100,000 every year as a freelancer and how you can too.

May 14, 2017 — Experiences with user interfaces should inspire confidence for what’s happening under-the-hood. It’s more than building snazzy dashboards and settings pages, it’s about creating intuitive products with screens that invite site owners to create websites they feel empowered to maintain. The WordPress Admin contains a number of powerful features for interfaces, workflows, input controls and APIs to interface with the database. We’ll explore when to use Core-bundled code, a third-party tools and some common patterns. Attendees will leave with documented code examples.