May 15, 2017 —
Dave is the Director of Digital Media for Alpha Media Topeka which is a group of radio stations. His primary duties include development of a common WordPress platform for websites in multiple radio markets. He also does plugin development on the side for numerous clients.

May 14, 2017 — This presentation will discuss both the how and why of SEO, as well as how it relates to business owners, bloggers, and WordPress developers.

SEO plugins are awesome tools within WordPress, but they are only a small part of a structured SEO process. To be successful in SEO, you have to go beyond basic content creation and WordPress plugins.

This discussion will review: key questions to ask, the importance of user intent and keyword selection, the benefits of site mapping, then wrap up with a review of on-page tactics and how they relate to popular SEO plugins.

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May 14, 2017 — Behind the scenes look at the exact process and workflows we use to create hundreds of articles a month that generate over 200 million pageviews annually and power our multi-million dollar business.

You will learn:

How to come up with blog post ideas that your audience wants to read.
How to use systems and processes to better organize your workflow.
How to optimize your content for maximum conversions.

May 14, 2017 — In this track you’ll learn the anatomy of a landing page. The design layout, what copy to write, images, call-to-action-, best forms to use and much more. In addition, you’ll find out how to optimize and market your landing page.

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May 14, 2017 — You can offer the most amazing product or service in the world, but if you can’t find hungry consumers, what’s the point?

That’s where a dash of effective marketing can change everything. Marketing isn’t the big, intimidating process you might think.

In this session, we’re serving up marketing morsels that anyone can enjoy. You’ll leave with the recipe for adding marketing to your mix.

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May 14, 2017 — Learn the hidden tips, tricks and best practices about how to make more money and avoid mistakes with your eCommerce stores, directly from the people who made them.

Although focus is on WordPress platform users this talk if for anyone who uses an eCommerce platform, even if its not WordPress (Shopify, SquareSpace, etc.) and that can generally benefit from the experiences and lessons from the panelists.

May 14, 2017 — In this business track session, Steve will share insights from more than twenty years running Zeek. His core message? No matter how big your “tribe” is, your success will require one more item: You need to learn to sell to strangers.

May 14, 2017 — In this business track session, Jennifer will share insights from decades of experience. Her core message? No matter how many all-nighters you pull, without rest you’ll fail. You need a break.

May 14, 2017 — In this business track session, Tracy will share insights from decades of entrepreneurship experience. Her core message? No matter how awesome your team, if it’s not diverse, you’ll have blind spots. You need diversity.

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May 14, 2017 — The back drop of our discussion will involve my personal experiences in importing an aging Joomla website into WordPress, along with challenges and mindset necessary to bridge the unknown using WordPress. We’ll cover the tools needed to get the job done, along with the choices I made in building out the project for a non-profit.

Topics covered include:

How to import websites from Joomla into WordPress.
Choosing theme and plugins specific for the project.
Developing and working with a staging website using a hosts file manager.
Getting member subscribers involved in contributing.
And a motivational pitch on using WordPress.

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