November 1, 2016 — Most WordPress users, developers and designers don’t have the money or time to test the usability of their website, so we will get it done together in this session. We will begin with a crash course in how to test, find, and fix the mistakes that confuse your visitors and keep them from being successful on your site. Then we will split up into pairs and you will test your own website on your workshop neighbors, and vice versa.

This session is not about finding code bugs, it’s about finding human bugs. Most fixes are as easy as changing a few words, or the placement of a button. Simple improvements in usability can improve web traffic and profitability starting immediately.

This session will benefit all WordPress users from beginning webmasters to hard core coders. If you build things for humans, this is for you.

This session will be fun, interactive and fast, and save you thousands of dollars on hiring a professional tester and paying for test users.

November 1, 2016 — How to get inside the head of customers who use WordPress products. This session makes sense towards a whole range of WordPress users – from full stack developers to casual bloggers to people who are new to WordPress. While Shilpa can’t help you develop super-natural powers, she is definitely going to try – by sharing her learnings, explaining how to read and understand customer expectations, tune yourself to receiving feedback (often times it is disguised !) , act on it and delight your customer.

November 1, 2016 — In September 2013 I launched a blog for Italian creative female entrepreneurs: I was chatting almost daily with a bunch of other freelancers and we thought it would have been cool to have a place to hangout online and tell our stories.

Three years later, C+B (Casa+Bottega) is a very popular niche blog in Italy, entirely made of volunteers, with more than 10 regular authors and 50 guest-posters.

In these 3 years we tried many different approaches to organize our team and our editorial calendar: in this talk I will take you behind the scenes of our blog and show you what we do to coordinate our efforts and keep our sanity!

Presentation Slides »

November 1, 2016 — In this talk Björn will talk about:

The pro and cons of having your own WordPress.org like repository for your organisation and to create one yourself.

How to setup an internal WordPress repository for clients using github-updater, Git, Atlassian’s Bitbucket Server (I might add other options as well).

After seeing this talk you should have gotten an idea on why and how to setup your own internal WordPress.org like repository!

October 31, 2016 — “Docker this, Docker that!” It seems like your nerd friend won’t shut up about this whole nautical technology. And he can be a real jerk about it, but he can sure spin up a local WordPress site faster than I can.

In this hands-on session, you will learn how easy Docker can be, and why it will quickly become your favorite local WordPress development environment. Whether you are a WordPress site designer, manager, or developer this session is for you.

Learn how to replace your LAMP or MAMP stacks with Docker.

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October 31, 2016 — For me, CSS Flexbox wasn’t just a discovery, it was an epiphany. It’s become my number-one tool for responsive layouts, and I keep discovering new uses for it.

If you’re a front-end developer or a designer who codes and you haven’t started using Flexbox yet, come to this talk to find out how to save time, save math, and save media queries. If you build plugins that add new content types (events, products, portfolio entries) and ship stylesheets and templates with them, Flexbox is the easiset way to create layouts to display that content attractively in any theme, on any size screen.

Join me for a tour of real-life design problems solved with Flexbox:

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October 31, 2016 — This presentation would cover some basics of Search Engine Optimization for WordPress. I would begin with an intro to SEO and primarily focus on some On-Site and technical factors to improve a site’s visibility to Google and other search engines. The presentation would include: Mobile-friendly themes, Google Analytics, URL structure, Sitemaps, SEO Plugins, Schema, and Page Speed.

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October 31, 2016 — Detailed steps to build custom JSON API endpoints using WordPress REST API for your next WordPress site.

October 31, 2016 — Now more than ever good content will not get the job done. Learn the traits of content: The Good, The Bad, The Ugly & The Superb, and make something happen for your site.

October 31, 2016 — These days development needs to compliment design. So many designers have broad skills with branding, print design, and web design. Speaking developer and communicating that design vision to be executed is tricky. Having spent years working with both designers and developer, I want to help our design oriented audience learn to plan an amazing WordPress site that can be developed into a great theme. All while keeping the designer and developers from killing each other.