October 27, 2016 — Writing content can be a daunting job. Especially when you want to write a nice article which also ranks in the search engines.
What are the things you most definitely should do in order to write readable and SEO-friendly content? And, what are the things you should definitely avoid? In this talk, I will present the most important do’s and don’ts in SEO copywriting.

October 27, 2016 — Come learn how a large company with $90+ million in revenue approaches ways to build a hosting platform for a CMS that powers over 25% of the web, WordPress. We’ll deep dive into how we approached multiple iterations into building a Managed WordPress offering and how we are continuing to position against our rivals.

October 27, 2016 — This is a round of lighting talks on implementing automation so you can focus on the important things instead of repetitive and tedious tasks.

October 26, 2016 — Ahmed will be providing a run through on the SEO plugin for WordPress – Yoast, the most popular SEO plugin for WordPress sites.

October 25, 2016 — This talk is geared toward web designers who primarily create WordPress websites for small businesses. This presentation will cover the best methods for obtaining detailed discovery information so you can design a site that will target your client’s audience and fulfill their end objective. Detailed topics will include specific discovery methods relating to the client’s competition and marketing goals; how to gather aesthetic information required for design; the best use of style guides; and presenting design drafts for client approval.

October 25, 2016 — The most beatuiful templates you’ve ever seen! How a template language can speed up your development and make you a better engineer.

October 25, 2016 — This 5 minute video from WordCamp Sydney 2016 interviews several people about their thoughts on WordCamps.

Questions include: Is this your first WordCamp, What do you like about WordCamps, What would you say to someone who is thinking about attending a WordCamp, What advice would you give someone who is thinking about speaking at a WordCamp and Are you thinking about volunteering.

October 25, 2016 — Over the 7 years building WordPress website and training users I have found that even users that had a WordPress site before got some value from some of these tips & tricks. Some of the 20 tips are common, but worth a reminder, others I hope you will find helpful and new.

October 24, 2016 — How to present and maintain a secure E-Commerce site. We will go over some details on PCI compliance, as well as privacy policy, and general web security.

Presentation Slides »

October 24, 2016 — Whether we know it or not, most of the time that we open a website, see an advertisement on social media, television, or even in print, we are taking part in some sort of split test. If your business isn’t yet using some form of A/B testing or multi-variant testing, it’s time to start.

In this talk I will cover using testing to improve your services and increase the conversion on your eCommerce sites and lead generation forms. In addition I will cover when to test and where, as well as how to use split testing to validate or invalidate ideas about your business as early as possible.