April 12, 2016 — Version 4.5 of WordPress, named “Coleman” in honor of jazz saxophonist Coleman Hawkins, is available for download or update in your WordPress dashboard. New features in 4.5 help streamline your workflow, whether you’re writing or building your site.

April 12, 2016 — In this track you’ll learn the anatomy of a landing page. The design layout, what copy to write, images, call-to-action-, best forms to use and much more. In addition, you’ll find out how to optimize and market your landing page.

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April 12, 2016 — “Do what you love and the money will follow.”
“Follow your passions and you will never have to work a day in your life.”

We have all heard these types of quotes about being your own boss and freelancing or running your own company. Learn the realities of going out on your own and what it takes. The good, bad, and ugly of being your own boss and controlling your destiny.

Whether you are thinking of a startup, consultancy, or freelancing, Steven will share his story of starting his own business and lessons learned, both positive and negative. Understand what tasks and efforts you must accomplish and what pitfalls to avoid from a practical individual perspective.

If you have ever had the dream of being your own boss, Steven’s talk will help you assess if going out on your own is a viable option for you and if so, what are some things to prepare for before, during, and after taking the leap.

Topics will include:
Getting paid
Time management
Marketing & networking
Accounting & taxes
Being the boss

Walk away with tools and actionable items to begin or accelerate your journey to self-employment.

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April 12, 2016 — One of the hardest parts of running any business is dealing with frustrated and angry customers. If you don’t find a way to resolve their problems, negative reviews and bad word of mouth can have a serious and detrimental effect. This talk is for anyone that has (or hopes to have) customers, because it’s inevitable that at least some of the people you’ll deal with will be angry. You’ll learn a simple, yet extremely powerful, technique that can immediately defuse irate customers, and help get them on the path to a resolution of their problems.

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April 12, 2016 — Many times we get excited to build cool themes, custom plugins, websites etc. and we forget to plan for the future by building reoccurring revenue streams that allow us to “make money while we sleep”. In this session we will show you ways that you can grow your WordPress business, retain clients with minimal efforts, maintain a blend of custom WP, and ‘out of the box’ solutions that promotes on-going revenue. A successful business model with reoccurring revenue streams are the backbone to sustainable income and business growth. Clients will be happier, staff will stay longer, and management will be happier. Who knows maybe your company will be prime for an acquisition!

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April 12, 2016 — This talk consist of two parts.

1. Attending and organizing a local meetup. What is it that makes the tech industry so eager to meet up? Why are you here at WordCamp Torino? What hidden treasures can be found when attending a gathering of developers? What value do we all get from it? Even though there isn’t a single answer to answer all these questions, I’ll give a couple of answers to help you understand.
2. Organizing a local meetup So what if there’s no local meetup to attend? I’ll give some basic tips and tricks to help you start your own, successfully!

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April 12, 2016 — In January 2015 I landed a dream job that allowed me to work from anywhere in the world. This talk is an honest take on remote work and explores the best and the worst about location independence. It provides useful insights and tips on how to go about organising your work when there are no limitations on work hours and places to work from.

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April 10, 2016 — WordPress has emerged as the premiere CMS for enterprise level builds. The management of those accounts, projects, and teams has then emerged as a fast growing career field in our economy. ​​While the barrier to entry may seem low (how hard can project management of a website actually be?) don’t let that fool you. ​Project​ management ​​doesn’t​ necessarily​ require the ability to push change to a code base, it does require a ​decent level of technical proficiency​, comprehension skills, documentation skills, ​and hard-won people skills all woven together in what one must present as confidence team leadership.

​Enterprise Level Project Management Isn’t For Wimps ​will examine best practices for managing large WordPress projects, communication strategies for teams, and the anticipated future direction of WordPress project managers. If your company is growing and you need to hire a Project Manager, know what to look for in candidates. If you are looking to move into Project Management in WordPress, come hear from someone who has been doing this for a few years and has worked with some of the largest WordPress installations on the web today. If you are a designer or developer, come learn how to help your Project Manager help you hit the milestones and launch date.

April 10, 2016 — Content development is often a critical bottleneck when it comes to social media and online marketing. Whether you lead an organization’s social media marketing, or you’re your own one-person social media team, you’ll learn how to strategize, plan, and execute your content so that you can reformat, re-engineer, reuse, and renovate to gain a broader reach, save time, emphasize key marketing concepts, lengthen campaigns, and build relationships. We’ll talk about the coordination of video, visual, audio, and written content across various formats.

April 10, 2016 — Take a moment to think about who you trust online. What do they have in common? There’s a good chance that they thought you something valuable. That’s how you remember them and it’s also why you trust them.

That trust that you have in them can translate to different things. Sure, they might want to sell you something. But it doesn’t have. You might want to hire them to work on a project or your company because you respect their opinion. You might want to use their open source project because you trust their coding ability.

All these benefits came from teaching you something valuable. And the good news is that you can do this too! You have unique insights that you can share that can be of value to others. Are you ready to start!?

Perfect, then this talk is for you! It’ll look at some of the obstacles that you’ll face on your journey into teaching. You’ll see how you can overcome them so that you can start building trust online.

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