March 1, 2014 — How strategy helps your team and clients avoid arbitrary design, directions, and decisions.

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March 1, 2014 — This presentation gives you an overview of creating great content for your site that works with your goals. Be ready to leave the session and implement the simple things that will help your site.

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March 1, 2014 — You don’t have to be a php ninja to make your sites look like whatever you want. But you do need to edit a little bit of code. This presentation shows how and where in two major frameworks (Genesis and Thematic,) And you’ll have complete control of your designs!

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February 28, 2014 — Discover strategies to quickly create content that positions you as an expert and attracts new clients and customers and to re-purpose the same content for maximum leverage, visibility, and conversion. Plus, learn how to apply the same content strategies to the back end of your business to automate and streamline workflow so you can increase profits.

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February 28, 2014 — A guided tour on the media manager and how to extend it from a plugin to support the insertion of different kinds of media.

February 28, 2014 — A buzzword-free introduction to how blogging can be used as an effective promotional tool.

First be looking at the blogging basics: finding the right topics and publishing content that’s going to bring in readers. And then a crash-course in how social media can be used as a genuinely effective tool for blog promotion, covering which social networks to use and how to mix in data to use them effectively.

February 27, 2014 — Smashing Magazine started in September 2006 as an almost unstyled WordPress-powered blog. Over the course of years, a simple blog evolved into a professional online publication with a thorough editorial process and numerous quality reviews. How did it happen? What lessons were learned along the way? In this talk, Vitaly Friedman, co-founder and editor-in-chief of Smashing Magazine, will be speaking about the experiences, mistakes and failures of Smashing Magazine and how recovering from them helped make the magazine better, stronger and more successful.

February 27, 2014 — In this presentation I will give an overview of the current state of WordPress accessibility and why building accessible software is important.

Through some examples I will show how certain accessibility techniques influence how assistive technology is reading a web page.

I’ll give some tips and pointers to theme and plugin developers and finish with a Q&A session.

February 27, 2014 — WordPress now powers more than 18% of the top 10 million sites in the world, and some of the brands and enterprises using WordPress might surprise you! We’ll take a look at the latest sites which are pushing WordPress to new heights, the compelling reasons they decided to go with WordPress, and what they learned along the way. We’ll spend some time busting myths about WordPress as well as provide some great examples of powerful and beautiful sites using WordPress that will be interesting and useful for developers, designers, and users alike.

February 26, 2014 — Rocío will be taking you on a tour of El Club Express, a WP Multisite + BuddyPress website, that is a what’s on guide and magazine for cultural events. She’ll highlight some of the most interesting features, demostrating all the potential that a WordPress Multisite and BuddyPress combination has. She’ll talk about her successes and lessons learned and how you might apply these in a real world context.