Speakers: Petya Raykovska

  • Panel Discussion: WordPress in the Age of AI

    WordCamp Sofia 2025Speakers: Oleg Petrov, Nemanja Cimbaljevic, Petya Raykovska, Ryan Welcher, Nikolay Bachiyski

    February 14, 2026 — Join leading WordPress experts for an engaging panel discussion on how artificial intelligence is transforming the WordPress ecosystem. From content creation and automation to smarter site management and personalized user experiences, the panelists will share their insights, experiences, and predictions on the evolving role of AI in web development. Gain valuable perspectives on emerging tools, best practices, and how to prepare for the next wave of innovation in WordPress.

  • Open Source двигатели на промяната

    WordCamp Sofia 2025Speaker: Petya Raykovska

    February 14, 2026 — В тази лекция разглеждаме някои от позитивните примери за това как WordPress и проектите с отворен код влияят на развитието на обществата (по света и) у нас, как насърчават доброволчество, подкрепят образованието, подпомагат предприемачеството и са в епицентъра на много инициативи за независима журналистика.

    Повече от всякога имаме нужда от тези истории – историите за това как технологиите могат да бъдат двигател на доброто – когато се използват с мисия и сърце.

    Presentation Slides »

  • Social Entrepreneurship in Bulgaria – Driven by Humans, Powered by WordPress

    WordCamp Europe 2025Speaker: Petya Raykovska

    June 7, 2025 — WordPress has enabled positive societal transformation since inception, especially in the most resource-constrained environments. In Bulgaria, a country rich in spirit and history but facing economic and social challenges, social entrepreneurs are transforming communities with creativity and resilience. WordPress plays a pivotal role in this movement, empowering changemakers to amplify their impact.

    This talk explores how organisations like Teenovator, Teach for Bulgaria, the Bulgarian Fund for Women, and Anti Coruption Fund leverage the Open Source power of WordPress to drive volunteerism, lead teenage entrepreneurship educational initiatives, and champion independent journalism. These initiatives are proof that technology can be a force for good, breaking down barriers for individuals and communities to innovate and collaborate.

    In this talk Petya Raykovska, a volunteer and a volunteer wrangler in both the WordPress community and her local communities, will share the inspiring stories of Bulgarian changemakers, their causes, and how WordPress has become the backbone of their efforts.

    Presentation Slides »

  • How WordPress can better serve the needs of Enterprise

    WordCamp Asia 2024Speakers: Petya Raykovska, Rahul Bansal, Kimberley Cole, Lorna Lim

    April 9, 2024 — Witness the convergence of WordPress and enterprise innovation, where digital frontiers are pushed and customer experiences soar to new heights!

    WordPress, a powerful open-source platform, offers enterprise companies a unique opportunity to enhance their agility and deliver exceptional digital experiences for their customers. This panel discussion will focus on strategies for fostering greater enterprise adoption of WordPress, thereby unlocking investments that can fuel ecosystem growth. By addressing barriers, identifying opportunities, and outlining future steps, the panel will contribute to closing the gap between WordPress’s platform potential and the needs of enterprise customers. This, in turn, will create a virtuous cycle of growth for the WordPress community and enterprise WordPress as a whole.

  • Leading with Cultural Intelligence – strategies for breaking the invisible boundaries of global business

    WordCamp Asia 2023Speaker: Petya Raykovska

    October 13, 2023 — Cultural Intelligence (CQ) is the capacity to work with people who are not like you.

    The business ecosystem around WordPress is multicultural and distributed.

    While global business speaks English, it can be challenging to understand what others are trying to communicate. Remote companies operating in different regions often struggle to effectively implementing practices that work well for everyone.

    How do you navigate the minefield of culture-based misunderstanding?

    This talk identifies some of the big invisible boundaries of global business and suggests ways to bridge them.

    The presentation is based on the experience of a former Make WordPress rookie who joined the Polyglots team consisting of 20 000 contributors speaking 200 languages, and then found herself resource managing a team of 50 engineers and project managers across APAC, Americas, and EMEA.

  • Leading with cultural intelligence – strategies for breaking the invisible boundaries of global business

    WordCamp Europe 2023Speaker: Petya Raykovska

    October 1, 2023 — The business ecosystem around WordPress is multicultural and distributed. The strive for diversity, autonomy, and location independence that governs the open source world is what businesses have been successfully adopting so they can win clients all over the world and hire amazing talent.

    But even though global business speaks English, very often we don’t understand what the other is trying to communicate. Remote companies operating in different regions, like the one where I work, often fall short when it comes to effectively implementing practices that seem to work great in the West, in the East.

    How do you navigate the minefield of culture-based misunderstanding?

    In this talk we’ll dig into some of the big invisible boundaries of global business and look at ways to help us bridge them based on the experience of a former rookie who joined the Polyglots WordPress team consisting of 20 000 contributors speaking 200 languages on a whim and then found herself resource managing a team of 50 engineers and project managers across APAC, Americas, and EMEA.

  • Developing cultural intelligence

    WordCamp US 2022Speaker: Petya Raykovska

    December 14, 2022 — The business ecosystem around WordPress is multicultural and distributed. The strive for diversity, autonomy, and location independence that governs the open source world is what businesses have been successfully adopting so they can win clients all over the world and hire talent. But why is it that even though global business speaks English, we’re so often struggling to understand what the other is trying to communicate?

    How do you navigate the minefield of culture-based misunderstanding?

  • Petya Raykovska : The WordPress REST API – a guide for non developers

    WordCamp Cape Town 2017Speaker: Petya Raykovska

    February 15, 2018 — There is a hype surrounding the WordPress REST API these days. People focus on how it will change the future of WordPress, allow developers to expand the range of projects they can build, make WordPress popular outside its own bubble.

    What we rarely talk about are the challenges presented by the REST API

    This talk focuses on the challenges. It’s a short guide to the WordPress REST API from a non-developer perspective – what is it, how it will change WordPress development, combined with some thoughts on the impact it will have on projects created with WordPress and the people creating them.

    – cover some of the hype around the REST API
    – look at what REST is
    – look at APIs more generally and how they enable applications to interact with one another
    – look at how the REST API will impact WordPress development. I’ll cover different ways that people are using it
    – for example custom admins and as a headless CMS
    – look at the impact that the REST API will have on WordPress businesses

    Presentation Slides »

  • Petya Raykovska: Prepare Your Non-devs For A REST API Project

    WordCamp Helsinki 2017Speaker: Petya Raykovska

    June 29, 2017 — There is a hype surrounding the WordPress REST API these days. People focus on how it will change the future of WordPress, allow developers to expand the range of projects they can build, make WordPress popular outside its own bubble.

    What we rarely talk about are the challenges presented by the REST API especially for non developers. This talk focuses on them and gives you a checklist to make sure both your clients and your non-developers know what to expect from a REST API project.

    Presentation Slides »