February 27, 2018 — This talk discusses actionable items to better run your business using our company’s financial forecasting model as an example — open sourcing what works.

The underlying foundation of this talk includes our ability to have been operating for the past three years without outside capital, small cash reserves, and almost no debt. This is something most plugin developers can relate to. In other words, you don’t need venture capital or 18 hour days to launch a successful plugin.

In this talk I will discuss:
– Working backwards—and what that means
– How our firm used the “free downloads metric” to monitor paid growth in year 1 of Startup
– How to plan internal “hours as dollars” against code-based (Plugin dev) assets and COG expenses
– How to use Cash Flow projections, rolling three months, to plan for product development cycle budgets
– How to conservatively project hires of employee, # 4-6 as well as future hires #7-12.
– How to budgeting marketing on a quarterly basis using sales and renewal benchmarks
– How to adjust projections (free v premium) as your business matures

February 27, 2018 — How to start your own company specializing in selling websites to companies and business organisations .Teach on how to start approaching your clients how to implement wordpress tools in your business how to make the most with wordpress to make yourself earn a living and the in depth tricks and tips on how to make use of wordpress to better your service you offer and also how to develop your wordpress skills to better your knowledge of using it and how to start develop your custom Themes and plugins.

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February 27, 2018 — It’s common to view your competitors in business as barriers. However, if you shift your thinking to view your competitors as opportunities for collaboration, something unique can happen. In this talk, Tim and I share our experience from partnering with competitors in a crowded niche WordPress market, through “Coopetition”, to help us grow our business to over 7 figures annually and achieve success. In this talk we will be sharing our journey of how working together has helped explode our WordPress business. Through the world’s eyes, the people we partner with are competitors. We’ll be sharing some of the benefits of coopetition, as well as some practical ways that listeners can turn their competition into coopetition.

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February 26, 2018 — WordPress has always been about websites, but it’s not just about websites. It’s about freedom and possibility. When we build websites for ourselves and others we are democratizing publishing for everyone regardless of language, ability, or economic wherewithal.

At Automattic, we believe Inclusive Design is essential to this mission. We’re inspired by the work of Kat Holmes and her clear articulation of design as needing to be increasingly inclusive — especially in the technology world.

Inclusive Design is for those who want to make great products for the greatest number of people. A philosophy of openness that matches the freedoms of WordPress, yet also offers a practical approach to growing your business. To reach more people, to find a larger addressable market by recognizing exclusion and learning from diversity. As Kat says, “Solve for one, extend to many.”

In this talk I’ll share the most important principles of Inclusive Design illustrated with stories from product improvements in our work at Automattic for WordPress.com and Jetpack (https://design.blog/inclusive/).

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February 25, 2018 — In this session, Adam details his story of creating a sustainable plugin business. He shares actionable advice that audience members can put into practice immediately to grow not only a user-base, but also a customer-base. Adam also explains the techniques he uses to guide free-users to premium product.

Attendees will learn everything they need to know to market a plugin that people will love, and recommend to others.

February 14, 2018 — Can your business come back from the brink of failure? Nearly every business flirts with failure at one point or another. In this session, Jeff Mulholland will explore how your response to being on the brink can be the difference between success and failure.

January 24, 2018 — If you’re thinking of starting a business or if you’re new to online business, you won’t want to miss this talk. You’ll learn about my biggest mistakes and how I went from knowing NOTHING about websites to now making the majority of my income through WordPress based-websites that I personally build and manage.

January 16, 2018 — This video is about the key things to note if someone is to run a successful business on WordPress either a blog or online shop

January 16, 2018 — Data is power. They say if you torture data long enough, sooner or later it will confess. During this presentation you’ll learn the best “torture techniques” for:
– getting to know which content and channels bring you valuable traffic;
– finding the best ways to engage your audience;
– marrying qualitative and quantitative data to uncover customer feedback.
The best news: you can get deep level analytics with free tools for the first couple of years of your business. I’ll share the best tools and some handy resources to get data right.

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January 8, 2018 — WordPress is the fastest growing Content Management System, with a market share of 59.7% of all websites that use CMS. We will talk about various business models that have proved successful in the ever-expanding WordPress arena. If you’re a designer or developer looking to leverage your expertise in WordPress to build a business, let’s just say you have quite a few options to consider.