November 11, 2017 — Have a great idea for an app? Did you know that WordPress and it’s ecosystem can help you rapidly develop a prototype or even a production system? See how we’ve leveraged WordPress to create a successful SaaS business and get tips on how to get your own project started.

November 3, 2017 — When Tomaž started Codeable, he has been a complete newbie to the WordPress ecosystem, not knowing anything about the community or the platform itself. In his talk, he’ll describe the good, the bad and the ugly of his journey of building a web-based, WordPress-centric, and profitable business from the idea onward.

October 25, 2017 — Topics to be covered will include:
– business growth and client acquisition (handling gatekeepers, the benefits of specialization, and how to leverage contracts (or not), and raising your prices).
– setting goals and expectations for new leads (dispelling marketing myths, and adding SEO to the mix)
– building a relationship with people who may- on paper at least- be much smarter than you (climb up on the pedestal with that MD!, communication tips, and adding a personal touch to the working relationship)
– client retention techniques (build a stream of recurring revenue, expanded all-inclusive services, staying small intentionally and avoiding rapid growth, proactivity that can bring in extra cash, and the power of “thank you”s)

Presentation Slides »

October 24, 2017 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.

This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.

Intended Audience: This session will help small business owners and leaders to improve their business with better branding.

Presentation Slides »

October 22, 2017 — It is the American Dream – quit your 9-5 job and build your own business. Is that your dream as well? Are you thinking about taking the plunge and giving notice to your boss in order to embrace your entrepreneurial spirit? This engaging discussion will present a foundation on things you need to think about when starting your own WordPress business – either Full-Time or even Part-Time. Topics include (but of course, are not limited to):

How to get started
What to charge
Where to find clients
Services to provide
How to protect yourself
Insurance (what? you need that?)
Pitfalls to avoid
Proposals, Agreements, and Contracts
and more!

Presentation Slides »

October 20, 2017 — Getting off on the right foot with a new WordPress site is easy when you plan ahead. Most people want to start with choosing a theme, however in this session we will start by understanding how information flows in WordPress. We will explore how to successfully build a roadmap for your site, using Categories and Tags, building menus and how to leverage pages and posts. We also talk about keeping your site focused on your sites visitor and resources to help flesh out your site.

Presentation Slides »

October 19, 2017 — WordPress Marketing Strategies for Business

October 19, 2017 — It is the American Dream – quit your 9-5 job and build your own business. Is that your dream as well? Are you thinking about taking the plunge and giving notice to your boss in order to embrace your entrepreneurial spirit?

This engaging discussion will present a foundation on things you need to think about when starting your own WordPress business – either Full-Time or even Part-Time. Topics include (but of course, are not limited to):
* How to get started
* What to charge
* Where to find clients
* Services to provide
* How to protect yourself
* Insurance (what? you need that?)
* Pitfalls to avoid
* Proposals, Agreements, and Contracts
* and more!

October 14, 2017 — Many starting WordPress business owners underestimate how long it takes to build a strong foundation for their business. Often, out of desperation, they will take on any job, at any price, no questions asked. Ending up financially and emotionally drained. This is probably a reason why so many businesses close down in their first two years.
Having experienced this myself the hard way, I discovered the power of the tiny word “No!”, the most powerful key we hold to end this rat race.

Saying “No!” is counterintuitive. And it is certainly is not an easy thing to do. But practicing to say “No!” can keep you from disliking your business and the people you do business with. The moment you stop saying ‘Yes” to every opportunity that arises, your WordPress business can grow bigger than you could have imagined.

The “No!” strategy is all about doing the work you are passionate about and are good at, and with the right clients. It really boils down to doing less of the work you dislike, isn’t profitable or does not fit your beliefs.

Learn to say “No!”
I feel the time is right to share some insights about why and how I learned to say no to certain work and clients. I will share my six-step process that helped me grow my WordPress business over the years …

And remember:
“If it’s not a hell yeah, it’s a no.”

October 13, 2017 — Many of us build website for clients – most of us even get paid for it…

There is a lot of money in freelancing. There is also a lot of pain and frustration.

Ever wish you could just ask someone how they did it? You can! Our panel has been there, done that, has the t-shirt, scars, and lessons learned to share with you.

With any luck you can learn from their mistakes and avoid making a few of them yourself!