July 28, 2016 — FOCUS is a 5 step marketing approach to an actionable and creative marketing program. A program that is tailored in syle and content for each business. I’ll share information and examples on each of the 5 FOCUS steps and share examples from business and non-profit organizations. Many businesses are “reluctant marketers.” This approach presents marketing tools in 5 easy, fun, and actionable steps.

Take aways:

– Learn a fun, effective and actionable marketing approach.
– Discover creative marketing and public relations tools to consider for your business.
– How to conduct a quick and effective audit on your current marketing program.

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July 26, 2016 — Join our panelists over on the business track to ask all your burning questions about recruitment; how to do it, when to do it and how to bring the best people into your business.

July 5, 2016 — Plenty of freelancers and agencies still sell websites as they were only commodity that needed to be done once and then forgotten. In this talk, Laurent Maillard explains the 4 steps he implements with his clients to help them grow their businesses and how it has helped him switch from one-shot projects to retainers.

July 4, 2016 — Have you ever wanted to run your own agency? Ever looked around your office and thought, “I could do this better than these guys!”? Ever yearned for more influence and flexibility in your day job? I’m going to tell you how my friends and I started our own WordPress development shop, carved out our niche, and built a successful 10-person firm with clients like the Pathfinder International, the Center for Food Safety, and the Endangered Species Coalition.

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July 4, 2016 — We tend to forget we’re all salespeople. Yet, no matter if you sell plugins, themes, services, tickets or memberships… 99% of your potential customers aren’t looking to buy from you RIGHT NOW.

In this short talk I’ll show you what users are actually looking for and the top 3 tips you can use to boost your sales – without selling directly (hint: all successful salespeople start by solving problems).

July 4, 2016 — In his 10 minute unconference talk Wildheart co-founder, Guy explains what the curse of knowledge is and offers practical tips on how you can “break the curse.” The challenge all business owners face is to bridge the gap of knowledge between us and our customers.

July 4, 2016 — Whether it’s differences between European and American business cultures, or the age-old battle for budget allocation between marketing and IT departments, how do you optimize your interaction with clients that have different personalities and business practices than your own?

July 3, 2016 — There is a huge demand for WordPress websites, ranging in price from 500 to 1500 euros. It’s a very interesting and large share of the market to go after. So how come a lot of agencies and freelance WordPress developers leave this market untapped? Well, because it can be hard to do these small WordPress projects in a time effective way. In this 10-minute talk, Chris will give you some helpful pointers that will show you how to do these small projects profitably.

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July 3, 2016 — This talk shares the impact of WordPress contributions to business, professional growth & our community. The four pointers “Five For The Future”, “Where to contribute”, “Community” and “Other contributions” give a walkthrough that may let you discover what you can enjoy sharing to WordPress & continue doing it & inspire others to share too.

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June 30, 2016 — This talk will cross between technical and non-technical topics to explain why and how NewsCorp Australia successfully migrated the largest ‘news’ websites in Australia to WordPress VIP. It will showcase and prove to other companies/developers that it is possible to host sites as large as news.com.au (over 10million views per day) on WordPress.com

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