‘Client Experience’ Videos

  • Анастасия Огудина: Почему не страшно вырастить армию конкурентов?

    Анастасия Огудина: Почему не страшно вырастить армию конкурентов?

    WordCamp Moscow 2017Speaker: Anastasia Ogudina

    December 26, 2017 — Преподаватель интернет-технологий Нижегородского радиотехнического колледжа, руководитель собственной студии по разработке сайтов на WordPress.

    Анастасия расскажет о материальных и нематериальных выгодах преподавания интернет-технологий, выдаст несколько профессиональных секретов и поделится необычными способами пополнения клиентской базы.

  • Yvette Sonneveld: Creating Ideal Client Profiles Made Easy

    Yvette Sonneveld: Creating Ideal Client Profiles Made Easy

    WordCamp Utrecht 2017Speaker: Yvette Sonneveld

    December 25, 2017 — People do business with people they know, like and trust. The tricky thing is, how do you get your social media audience, website visitors and e-mail subscribers to know, like and trust you and/or your team?

    Several marketing organization have done in-depth research. And they all agree that using ideal client profiles, also called buyer persona, helps you create content to do just that.

    HubSpot says that using ideal client profiles made websites 2-5 times more effective and easier to user by targeted users.

    A Marketing Sherpa case study found that ideal client profiles added the following value:
    a 900% increase in length of visit,
    a 171% increase in marketing-generated revenue,
    a 111% increase in email open rate,
    and a 100% increase in the number of pages visited.

    According to ITSMA, buyers are 48% more likely to consider solution providers that personalize their marketing to address their specific business issues.

    And yet, only 44% of business to business marketers actively uses buyer persona. That is sad, because getting started is not very complicated.

    During this presentation, you’ll:

    – Discover what commonly made mistakes to avoid and what to do instead.
    – Find out what data to collect and where to find it.
    – Make a head start diving into your ideal clients’ dreams, goals, fears and frustrations using a tool I recently developed.

  • Barbara Saul: Winning at Discovery – Your Scope Creep Defender Checklist

    Barbara Saul: Winning at Discovery – Your Scope Creep Defender Checklist

    WordCamp Manchester 2017Speaker: Barbara Saul

    December 12, 2017 — That phase of any project that, if not pinned down and given the attention it needs, can trip us up big time. Chatting with other small agencies and self-employed WordPress developers and designers, I’ve found we all share experiences of differences between the client’s expectations and what we’ve priced and committed to delivering. If only we knew all the details upfront…

    So for this talk I will gather as many experiences and ideas from as many of us as possible – from one man bands to the larger agencies, developers and designers – we all need to pin down Discovery!

    Discovering just what the client expects and all the things around being able to make that happen. That’s what we want to do.

    The thing is, we all know this. Some include this already in their process and from this they have become successful (surely!!). Each of us has a horror story of the client’s expectations not being met because we did not understand quite what they had in mind; there was a mismatch and the client holds us accountable for that. Or what they want and expect is just not possible on their hosting. Or the client’s data needs significant translation to be usable.

    Being clear at the start is essential. If we do this, document it, get the client to confirm that this document is what they want and understand they’re paying for, then we’re winning and so are they.

  • Shelby Elliiott: Be The Expert Stop Scope Creep And Gain More Creative Control

    Shelby Elliiott: Be The Expert Stop Scope Creep And Gain More Creative Control

    WordCamp Chicago 2017Speaker: Shelby Elliiott

    August 30, 2017 — I charged $500 for my first client website project. I was so stoked because I knew could complete the project “in no time” and I had AMAZING ideas that were sure to blow the client’s mind! Needless to say, my enthusiasm about this project was more than dead after it had gone on for the better part of a year, and didn’t even look REMOTELY like my initial vision. I approached my next project with a similar optimism (though I definitely upped my charge), only to run into a similar situation. If you’ve done client work, you’ve probably experienced this heartbreaking phenomenon. The good news is that you can break the cycle and it DOES NOT have to be this way! This talk will cover some practical strategies for beating scope creep, maintaining creative control, and creating lasting and harmonious client relationships, so you can improve your process and love what you do again.

  • Carrie Dils: Decisions, Not Options

    Carrie Dils: Decisions, Not Options

    WordCamp San Antonio 2016Speaker: Carrie Dils

    March 16, 2017 — In this presentation, Carrie shares how you can lead your clients, your site visitors, and yourself to better choices by narrowing the field of available options.

    Presentation Slides »

  • Thomas Stirling: Creating the Perfect Client Experience

    Thomas Stirling: Creating the Perfect Client Experience

    WordCamp Ann Arbor 2016Speaker: Thomas Stirling

    October 27, 2016 — In this talk I present my findings from interviews with over 15 WordPress agency founders and ask them what steps they have done to improve their client process, from selling a project for top dollar to handling design concerns and poorly-constructed feedback. We designers and developers can all learn from one another on how best to structure the relationship, continue to deliver outstanding results and avoid headaches.

    Presentation Slides »