October 17, 2014 — There’s so much free data available to help us make decisions about the user experience. Surprisingly few people take advantage of easy ways to capture this data, and even fewer know how to use the data once they have it.
This talk reviews how to get valuable data about your website using A/B testing and Advanced Google Analytics configurations; and how to use that data to gain insight into how you can improve your blog or website. We’ll also explore how to implement these techniques in WordPress and review case studies of organizations who have leveraged their data to drastically improve their website performance.
June 4, 2013 — Everyone uses a web analytics package on their website – but how many people do anything beyond check the number of page views and where the traffic is coming from? You just need to work out where to find that information and what to do with it. I’ll show you how you can action your analytics data, giving you a better site.
May 29, 2009 — Google Analytics makes it easy for you to track and keep tabs on the who, what, when, where, how and why of your blog’s readers. This 4.5 minute video talks you through setting up Analytics for your self-installed WordPress blog. WordPress.com users will not to be able to follow along.