March 9, 2015 — Chantelle Bowyer looks at the three tools that will get you in the good books with Google – Google Adwords, WordPress and Google Analytics. She delves into why it’s essential for traffic, development and measurement to be integrated, for maximum results.
February 23, 2015 — Czy aby skutecznie i profesjonalnie zbierać statystyki ruchu na blogu musimy korzystać z Google Analitycs? Dlaczego warto mieć dane o ruchu strony na wyłączność, a kiedy to się nie opłaca? Alternatywne rozwiązania, darmowe, płatne. Jak zrobić to dobrze i za darmo.
February 17, 2015 — This session is a beginner’s guide to best practice set up of Google Analytics and navigating the user interface so you can look at your traffic more critically. It talks about how Google Analytics WordPress plugins simplify your set-up and analysis.
January 3, 2015 — This presentation will show you how to do the following things without the help of a plugin:
Connect Google Analytics, Install Mailing, List Forms, Implement Google Fonts, Add PayPal Buttons, Display Social Media Profile Icons
January 1, 2015 — WordPress heavy users know that there are some great plugin options for SEO in WordPress. With indicators such as green and red lights, they even help you in your own SEO execution. But what’s the best strategy behind the on-page execution? And does SEO extend beyond just the URLs of my website?
December 9, 2014 — This presentation discusses the various options for implementing Google Analytics into your WordPress site and, once installed, where to focus your attention to get the most out of the traffic numbers it makes available to you.
October 17, 2014 — There’s so much free data available to help us make decisions about the user experience. Surprisingly few people take advantage of easy ways to capture this data, and even fewer know how to use the data once they have it.
This talk reviews how to get valuable data about your website using A/B testing and Advanced Google Analytics configurations; and how to use that data to gain insight into how you can improve your blog or website. We’ll also explore how to implement these techniques in WordPress and review case studies of organizations who have leveraged their data to drastically improve their website performance.
June 4, 2013 — Everyone uses a web analytics package on their website – but how many people do anything beyond check the number of page views and where the traffic is coming from? You just need to work out where to find that information and what to do with it. I’ll show you how you can action your analytics data, giving you a better site.