October 14, 2017 — If you sell a website as the end product, you will always be treated as a commodity where price is the most important element when picking a service provider.

In this talk, I want to share the 5 things every WordPress agency or freelancer should add into their service offering to start selling value to their clients and therefore generate recurring revenue.

I’ve started as a WordPress shop selling 1k € website and have now build a service offering that help me generate around 10k € in recurring revenue every single month.

In this talk I want to share what I’ve learned the hard way and give the audience very actionable ways to start generating more recurring revenue.

October 14, 2017 — Je kunt nu twee kanten op (welke met real-life voorbeelden en bijpassende tools in de presentatie zullen worden uitgewerkt):

1) Niet geadviseerd: zorgen dat je toch kunt gaan A/B testen. Denk hierbij bijvoorbeeld aan het inzetten van SEA of SEO om je aantal conversies per maand te verhogen. Ook kun je denken aan een lagere significantie grens, varianten achter elkaar (in plaats van naast elkaar) neerzetten, grote veranderingen per keer proberen, een focus op micro conversies, etc.

2) Wel geadviseerd: jezelf eerst richten op methodes die ook bij minder verkeer werken. Dit zijn bijvoorbeeld user testing, expert reviews en surveys. Ook je web analytics data of gegevens voortkomende uit mouse tracking of formulier analyse kunnen hier erg inzichtelijk zijn. Hoewel het verzamelen van deze bevindingen niet per se voldoet aan de wetenschappelijke normen, brengen ze vaak wel kritieke pijnpunten aan het licht. Zeker ook door meerdere van deze onderzoekstechnieken te combineren, kun je een redelijk stabiele bron van verbeteringen samenstellen. Overigens is het zo dat ook websites met veel verkeer sowieso vanuit gedegen vooronderzoek hun variaties zou moeten bepalen, waardoor deze methodes bruikbaar blijven wanneer het aantal conversies is gegroeid.

October 12, 2017 — After investing so much time, effort, and resources in developing your WordPress website and marketing your brand, it can be frustrating if you are not achieving a high number of conversions on your website.

Tom Shapiro will walk you through effective techniques to get more of your site visitors converting. Some of the techniques will focus on behavior-based data gleaned from heat maps, scroll maps, and A/B testing, while others will focus on messaging, neuromarketing, and human psychology, while yet others will focus on color, design, and UX (user experience) elements. Whether you are looking to sell more on your website, increase leads, promote an upcoming event, build your email list, or drive site visitors to another type of conversion event, you’ll walk away from this session with highly specific methods for increasing your website’s conversion rates.

October 11, 2017 — Slowly loading websites not only negatively influence the customer’s perception of your brand, but they also negatively impact your site’s search engine rankings.

A CDN, or content delivery network, is something that everyone can use to speed up their site for visitors all around the world.  CDN’s used to be expensive and require long-term contracts, but all of that has changed.

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October 10, 2017 — Mindfulness: “The quality or state of being conscious or aware of something.” Security can seem intimidating and complex for many, but we shouldn’t (can’t) let that stop us from doing everything possible to secure our WordPress sites and ourselves. After all, our websites are often part of our livelihood.

In this session Adam Warner addresses the “big picture” of personal and website security and breaks down the fundamental tasks needed for a strong security plan online. He provides an actionable checklist on what audience members can implement immediately to better secure themselves online in addition to their WordPress websites.

After attending this session, audience members will have a better understanding of personal security online and how it affects website security as a whole, as well as steps they can take to mitigate risk in the future.

October 4, 2017 — Marija will talk about her process of the creation of small business websites in WordPress from the moment she get the project from the clients to her process of listen, discover, concept with an emphasis of the designing in the browser and testing to the creation of the WordPress files for the website….

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October 1, 2017 — Launching a multilingual website might sound ambitious, but it’s well within your grasp, especially with WordPress. Implementing a multilingual WordPress website can expand your reach exponentially if you implement it correctly.

During this talk, we’ll cover a few options to accomplish the task, go over a few items you’ll need to consider, and go through a quick demo and/or case study.

Takeaways include: Why one should (or shouldn’t) consider making a site multilingual; the various options for making a site multilingual, what’s involved, the pros and cons; additional items to consider (plugin compatibility, SEO, etc)

March 29, 2017 — Installing WordPress, plugins, and a theme is just a start, but in maintaining and growing your website, you’ve got to make plans. Sure, your initial idea of creating a WordPress site for whatever reason is great, but if you’re trying to get people to either subscribe to your newsletter, share your posts, fill out your lead forms, leave a comment on your posts, click an ad, or buy your stuff, you’ve got more to do.

If you’re not getting some type of return on investment, which is to get people to do something on your website, then your website is broken. Come sit in and let me help you fix your problem by giving you ideas that you can use.

This is for all content creators, as this is like a checklist of things you should be doing for your WordPress website. Also, it includes links to further information to help your blog or website.

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February 16, 2017 — Repasaremos buenas prácticas y etapas clave del ciclo de vida para el desarrollo, lanzamiento y explotación, de un sitio web basado en WordPress desde su conceptualización. Haremos referencia a cada una de las fases, hitos e importancia a lo largo del proceso, así como de los roles involucrados en el mismo. El objetivo de la ponencia es recorrer las fases del proceso de creación de un proyecto, donde establecer hitos y puntos de control, así como bucles, para llevarlo a cabo con altas probabilidades de éxito.

February 3, 2017 — A “how-to” on using free resources to design, develop, and launch a killer website that will work for your business.

In this talk, we will touch on everything from the goal of your site, to the character it portrays, all while making use of quality free resources such as themes, plugins, fonts, and analytics.

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