Christoph Trappe: Re-Imagine Marketing and Blogging Through Authentic Storytelling

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October 31, 2014

In this session Christoph Trappe of Internet Marketing Association shares his ideas for steering your blog toward digital excellence by sharing authentic stories that align consumers with your business goals. Trappe discusses strategies for defining content goals, getting buy-in from key people in an organization, shaping messages in a new and authentic way, and measuring results.

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WordCamp Dallas / Fort Worth 2014 12


Christoph Trappe 5


blogging 206
marketing 194
social media 95


English 9332

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