In the field of Information Architecture (IA) and User Experience Design (UX), there is a practice known as Usage Modeling, which maps user scenarios and stories to business priorities. This technique has been traditionally employed in software development to help define the Minimum Viable Product (MVP) for first candidate release.

In this session, you will learn how the Usage Modeling process can be applied to your or your clients’ website and mobile projects to:

– put the end-user first
– prioritize features
– scope out functionality you thought was important (but isn’t)
– determine an appropriate budget for the project

The format of this session is unique: part lecture, part hands-on simulation of an actual Usage Modeling Workshop in the boardroom so you can experience the methodology first-hand with a seasoned facilitator.

If you are considering a large web project for yourself or your organisation, or if you often quote on web work for clients, then this session is not to be missed!