December 25, 2018 — Let’s take a look at all of the projects going on around Gutenberg, we’ll see where they’re at, how they fit together, and how you’ll be able to use them to build your next-level WordPress experiences in the coming years.

December 25, 2018 — Let’s take a peek at what front-end development has become these days. Starting from what the role is, where we sit, and the expectations of us. Then we’ll get into the problems we face, how to approach them, and the tools we have at our disposal. We’ll look at how Gutenberg might fit into our lives as front-end developers.

December 22, 2018 — There’s so many things to think about when you first start your site. The biggest item on your list should be how are you going to get people to read what you write, buy what you’re selling. In this session, we’ll take a look at what tools are out there to help you build an email list and generate qualified leads.

December 22, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

Siloing and organization techniques
Canonicalization and pagination
Topic focusing to prevent competition and dilution
Breadcrumbs and schema markup
Techniques for avoiding index bloat
Crawl budget optimization
WordPress taxonomy best practices
Page speed optimization best practices

Session attendees will gain valuable information and walk away with actionable takeaways that can be immediately applied to their websites to increase search visibility.

December 22, 2018 — Learn how to transform Google Analytics data from vanity metrics to actionable insights. In this session, you’ll learn how to create a measurement plan to connect your goals to specific metrics. You’ll learn about useful tools to capture those metrics and how to build reports both in Google Analytics and Google Data Studio.

If you want to improve your content strategy, boost your email capture, increase ad revenue or drive e-commerce, you must be able to measure.

December 22, 2018 — Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise. In this session, we’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more.

In this media age everyone is a publisher — even nonprofits.

December 22, 2018 — Whether you’re an agency or freelancer trying to get more business, a blogger trying to increase traffic, or a theme or plugin developer that wants more sales, there is one thing you have to get right. This is the thing we all skip past because it’s hard. Because it challenges us to get outside of our comfort zone. And yet, Chris will lay out the strategy he’s used for doing it the whole time he’s been involved with WordPress. Peace, love and WordPress are all yours if you get this one thing right.

December 22, 2018 — Cory will share stories of the toughest times from the last 10 years as an entrepreneur and how he’s handled and copes with the biggest lows in business. He’ll talk specifically about his experiences handling adversity in two key areas: people (customers, team, partners and family) and money (sales, cashflow, profit), and the mistakes made and lessons gleaned from those stories.

December 22, 2018 — In the era of Google AMP, Facebook Instant Articles, Apple News, mobile apps, Flipboard, and RESTful APIs, creating and distributing digital content is no longer just a conversation about a website.

From design to monetization, digital content creators need a strategy to thrive on the modern, multichannel web. That means that forward looking content management systems can no longer be thought of or marketed as “website makers” – template systems for spitting out content in HTML. The modern CMS must be the digital hub that enables distribution to the various channels where audiences are finding and consuming content, including new and different ways of making a “website,” sometimes outside of the CMS.

Part history, part philosophy, and part practical tips and tricks, this talk will walk through the evolution of web content distribution and consumption, help you sell and position WordPress as a future-proof platform built for where the web is going, and introduce plugins, tips, and tools to make sure your content reaches and engages the widest possible audience on today’s web.

December 22, 2018 — What do speakers, authors, non-profits, and startups have in common? When you’re on a mission to change the world, you need media coverage. And whether you’re looking to appeal to YouTube stars or the New York Times, your website needs a pressroom.

The amazing thing about many online pressrooms is that they are so bad. Despite readily available information about the key ingredients journalists are looking for, many organizations bury their press contacts, don’t make logos and photos available, and make it hard to find existing coverage and press releases.

There are services that combine building and hosting an online pressroom with media monitoring, contact lists, and press release distribution, but most of them are aimed at large, successful businesses that can afford to pay thousands of dollars a month.

Not in the Fortune 500? Don’t worry, you can still have a stellar pressroom, and WordPress is a great tool to build it with. Join WP Fangirl Sallie Goetsch as she walks you through

What journalists want to see in an online pressroom
Examples of online pressrooms built with WordPress
Displaying news about your company
Setting up a press release options page
Adding logo, photo and video galleries to your pressroom
Including printable press kits in your WordPress pressroom

If you’re a developer, you’ll learn about a great add-on service for your customers. If you’re a nonprofit organization or business owner, you’ll learn how your website can have media appeal no matter what your budget.