November 3, 2020 — Come learn about how you can use WordPress to power and amplify your voice online, and reclaim the web from the walled gardens for the user!

Presentation Slides »

November 3, 2020 — If you’re working with code, you’re going to encounter bugs. One of the most important aspects to efficient software development is learning how to troubleshoot and debug more effectively. In this talk, we’ll discuss some useful debugging methods, powerful tools, and insightful plugins that can help you become a better developer when building with WordPress.

November 3, 2020 — Transients allow developers to easily micro-cache expensive queries and remote data calls in the most efficient way possible. They’re relatively easy to use and can make dramatic performance improvements in your site.

Presentation Slides »

November 3, 2020 — Have you been asked to translate your website(s) yet? If not, the question is coming soon. The US has 4.3% of the world’s population and yet, less than 5% of US companies export. Plus, nearly half the population in the top 5 US cities don’t speak English at home. Being able to research and buy online has blasted open multilingual lead generation and customer acquisition opportunities leading many companies to become “accidental exporters”. If your (or your client’s) website isn’t translated and you aren’t doing multilingual marketing, you are losing out. In this session, learn how to develop a multilingual communications strategy, leverage WordPress with translation technologies, and figure out the right process to get the quality you need.

November 3, 2020 — CSS (Cascading Style Sheets) is a language used to control the look and feel of your website. This powerful tool controls the spacing, coloring, fonts, and decorative elements (such as boxes and underlines) of your WordPress website. In this session, we’ll learn what CSS is, how to view the CSS already affecting your website, and how to add your own CSS.

Presentation Slides »

November 3, 2020 — With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, our brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer engaging with your content through a screen, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.

November 3, 2020 — With all the talk about the importance of making WordPress Accessible, how does someone with a vision impairment teach WordPress? Listen as I share the tools and techniques I have used for the last ten years as a WordPress instructor at Pratt Institute, the Fashion Institute of Technology and Third Ward in New York. I will share with you 5 tools and techniques that aid me in teaching my students as well as my thoughts on my article published by Smashing Magazine on what it’s like to have macular degeneration. If you care about Accessibility, you don’t want to miss this.

November 3, 2020 — With the web ecosystem steadily moving towards JavaScript frameworks and JAMstack setups, let’s see how to get up to speed with those latest headless trends.

During this hands-on workshop, we will build a React front-end pulling content from WordPress with GraphQL, and using Gatsby as a static website generator. Some knowledge of WordPress Rest API, Node or React is a plus but not a requirement. We will go through each step following a homemade GitHub tutorial with concrete examples, including the initial setup and a deployment on a serverless hosting and continuous integration (CI) platform. As an extra, we will also explain how to easily make your Gutenberg layout work with your React website.

Bring your own bottle laptop (BYOL) and join us if you are curious about headless architecture.

November 2, 2020 — 2020 is almost over! How are you not committed to video marketing as the pillar for all your marketing?

Learn how using one video per month will allow you to do more with less, show up for your community, and get leads just from solving your prospects problems one story at a time.

November 2, 2020 — W3C web standards are the foundation for building a web page to work well with Google, screen readers, and all assistive devices. This talk explains why the fundamentals we use for Google to index and rank pages are also the foundations for website accessibility.