November 26, 2020 — The pandemic has forced all of us – WordPress designers and developers – into the role of essential experts for all the businesses we serve.

To truly serve our clients we have to learn design and develop WordPress websites that become the center of the business. Generating leads and revenue.

In this talk, I will give you specific, simple, actionable design patterns and examples that will immediate increase your site’s lead generation capabilities.

November 26, 2020 — ¿Qué es el Growth Hacking? ¿Qué es un Funnel de ventas? Cómo podemos podemos aplicarlo para conseguir más ventas de productos y servicios.
Charla impartida por José Luis Terrazas Rodriguez:
20 años en el mundo informático.
10 últimos años en el mundo web y 3 últimos años en la empresa VITE MARKETING S.L. de Irún. Diseño de páginas web, SEO, redacción de contenidos, RRSS, etc…

November 26, 2020 — Ever spend hours on an estimate only to discover that your idea of a “reasonable budget” and theirs were so far of base it’s not even funny? Or worst yet, crickets?

Well, that ends today!

During this talk you’ll learn the 5 Essential Questions you need to be asking on a sales call to not only ensure you don’t waste your time, but that you land the project.

In addition, we will dig into how to create an estimate that converts and how ensure you get new leads & sales well after the website has launched.

November 26, 2020 — Never waste a bad move. Success as a business owner is built on the lessons we’ve learned from our biggest mistakes. In this talk, Nathan draws on 25 years of experience in the web business to share the most important lessons he had to learn the hard way. Each lesson is summarized in a succinct statement and then unpacked with examples that will make you laugh, cringe and think

Key Takeaways:

1) Mistakes I made and how to avoid them
2) Tips on where to focus to make your business profitable
3) What really matters when you’re building a business

November 26, 2020 — Adapting to Gutenberg could be challenging for PHP developers who have minimal knowledge of JavaScript and React. It’s a paradigm shift and to re-learn how to do what we did with PHP in JavaScript can be overwhelming . In this talk I will discuss how a php developer, with minimal js knowledge can build blocks quickly.

How can the php developers survive the amount of technologies to be learnt for Gutenberg? Can creating a custom block be as easy as running a couple of simple commands?

Sharing my story, research and methods (How would we solve the problem?)

You will know about my personal experiences that helped me build blocks quickly and allowed my clients to migrate to WordPress site, with the power of Gutenberg. ServerSideRender component can simplify creating the editor representation for dynamic blocks. My talk will show how the some build tools like @wordpress/create-block, wp-cli and dynamic blocks can help anyone who wants to create reusable blocks quickly with minimal JavaScript.

Conclusion (Leave the audience smarter)

My talk will leave you with a clear understanding of how you can dive into block development quickly without knowing much JS, then expand your knowledge further into the areas of our need.

Presentation Slides »

November 26, 2020 — For the next two years, there are at least seven WordPress releases scheduled. While some features are yet to be determined, there is already a rich and interesting list of enhancements that are planned.

What does the future have in store for the WordPress industry? If you are part of it, you should be aware of what’s in the pipeline for 2020 and beyond and how it could affect you and your business.

Join Francesca, the current release co-lead, to hear the latest news and plans from the WordPress project.

November 26, 2020 — Sales folk get a bad rap. They are often described as being ‘pushy’, ‘aggressive’, ‘selfish’, ‘two-faced’. But the fact is, to sell and to negotiate is to be human. And the ability to move people and negotiate allows us to thrive not just survive.

We ALL participate in the act of selling and it’s nothing to fear or be ashamed of.

In this presentation you will learn how to reframe the act of selling and embrace the true nature of what it takes to move others and inspire positive change. You will also gain access to important tips for reading a room and learn how to negotiate the most effective way; through collaboration.

Presentation Slides »

November 26, 2020 — In February 2020, I was laid off from my job after almost two years. I started looking for a new job, but a couple of weeks later, we were in a global pandemic. Job postings started drying up, and hiring came to a halt.

The next logical thing to do is open my own business, right? In this talk, I’ll discuss all the motions and emotions that I went through from never wanting to have my own company to starting up my own web development business during a pandemic. We’ll look at some of the things I did right, what I did wrong, what (and who) helped and what you need to consider before you do it yourself.

This talk is designed for small business owners and is for all skill levels.

November 26, 2020 — ‘Fabian and Anja want to instruct you to develop a custom Gutenberg block from scratch with the help of tools the Gutenberg team has developed:

November 26, 2020 — ‘Fabian and Anja want to instruct you to develop a custom Gutenberg block from scratch with the help of tools the Gutenberg team has developed: