April 19, 2020 — Learn how I built an online presence for a Serbian technology company so that they could sell their product in the Canadian market. This will include the development of a WordPress microsite to create a Canadian entity. This will cover all steps from understanding the product to executing a local demonstration event in Canada, including: • Strategic Planning Session • Technical Overview of the Product • Competitive Analysis • Website Content Development • Website Design • Social Media Outreach • And more!

April 19, 2020 — Twelve years ago I wrote a small plugin (Duplicate Post) for a project of mine, and I put it on WordPress.org. Slowly but steadily, it grew to pass 3 million active installations and it has become one of the most popular free plugins. And all that in spite of huge mistakes, months of neglect, epic fails and (obviously) bugs.
A brief history of what I learnt about WordPress, its amazing community and the power of sharing.

April 19, 2020 — In order to know how to protect your site, you have to know your weaknesses and know your enemy. Applying the Art of War precepts will help giving perspective of the problem and understanding how to move effectively when something bad happens to your website or e-commerce.
Presenting the way a WordPress could usually be hacked, the layer-based model of security and some examples I have gathered during my years at Sucuri, I’ll try to make the audience conscious of this problem, give some examples of what could happen and how, and give some countermeasures to avoid this to happen as much as possible.

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April 19, 2020 — For many projects SEO is hands-down the most important, and sometimes only, marketing channel. It’s incredibly powerful in driving a lot of highly relevant traffic to a website. It’s also a very elegant way of doing marketing, as with a good SEO strategy, we help our target audience by answering questions, providing valuable content and not bombarding them with unwanted advertising.
However, some topics, markets or audiences require other marketing channels as well. If there is no search volume, a very limited group of decision makers, or no awareness of the offering – be it a product or a service – we don’t get very far with a purely search-based channel such as SEO. In those cases, we have to adapt a broader strategy involving various other marketing channels.
I’ll show case studies that cover the entire spectrum – from only SEO, to hardly any SEO – and talk about the limitations of search-based campaigns. Even then, SEO can play a very important supporting role, when done right. 

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April 19, 2020 — Currently, it is very difficult to translate your WordPress into different languages. Many plugins have different ways of solving Multilingualism and even the core has something in store for us in the future.
But not every website needs to have a translation into every possible language, translations do not automatically open you to other markets.
I want to present shortly the current translations plugins ; I want to talk about phase 4 of Gutenberg (Multilingualism in core); I want to give examples of problems that can occur if you are not prepared for a multilingual website;

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April 19, 2020 — Is your website not performing as well as you want? Are visitors coming to your website and leaving straight away? Do you want more conversions on your website?
This session will cover tools and tips to help you, and will concentrate on Usability and Usability Testing, while touching on some Accessibility and Search Engine Optimisation (SEO). You’ll learn that a lot of UX (User Experience) is related to common-sense. Thinking about UX is about making your website easy and straightforward to use, and as a side effect keeps search engines like Google happy!
Attendees are invited to submit their website in advance for negative feedback. This means – we’re not looking for what is right about your website, but what is wrong, or what should be improved. A range of websites will be selected, to make this relevant for a wide audience. You don’t need to be a website expert to be able to give feedback on a website. Often, the best person to tell you what’s wrong with your website is a stranger, who is visiting your website for the first time. Luckily, the room will be full of people like this, so have your phones and laptops charged – we’ll be using the existing expertise of the room to help give live feedback on websites!
This interactive and fast-paced talk is aimed at website owners, and WordPress beginners, not professional website developers or designers, who hopefully know this stuff already!

April 19, 2020 — In mehr als 15 Jahren Entwicklungserfahrung mit WordPress habe ich eine Vielzahl an Projekten umgesetzt, betreut und weiterentwickelt. Dabei habe ich viele Erfahrungen gesammelt welche Aspekte für den Projekterfolg entscheidend sind und wie man nachhaltige, hoch-qualitative WordPress Projekte umsetzt. Diese Erfahrungen würde ich gerne mit Ihnen teilen damit Sie Ihre Projekte besser planen können.
Der Talk wird folgende Themengebiete behandeln: Wann ist WordPress die richtige Wahl und wann sollte man lieber ein anderes CMS einsetzen?; Welche wichtigen Entscheidungen muss man am Anfang eines Projekts treffen?; Der Wert der richtigen Auswahl von kostenlosen und kostengünstigen Erweiterungen; Wie man selbst ein gutes WordPress Theme erstellt; Wie man die Wartungskosten gering hält; Wie man eine WordPress-Seite erstellt die man über viele Jahre betreiben kann; Essentielle Kriterien für erfolgreiche WordPress Projekte (z.B. Geschwindigkeitsoptimierung, Sicherheit, guter und wartbarer Source-Code); Häufige Fehler in WordPress-Projekten und wie man sie vermeidet;

April 18, 2020 — WordPress ist vor allem durch die einfache Installation und den modularen Aufbau zum beliebtesten CMS weltweit geworden. Aber: WordPress bietet in seinen Voreinstellungen kaum Möglichkeiten, seine langsamen Ladezeiten zu beschleunigen.
Mit den richtigen Plugins, passenden Servereinstellungen und Wissen um Dateiformate und Dateigrößen jedoch wird die Performance in wenigen Schritten um Wesentliches gesteigert.
Wichtig ist dabei, die richtigen Schlüsse aus den Messdaten von PageSpeed, GTmetrix oder dem Pingdom-Speedtest zu ziehen.

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April 18, 2020 — Zahlreiche Entscheidungen der Datenschutzbehörden und der Gerichte haben die Anforderungen an Websites seit der Anwendbarkeit der DSGVO am 25.5.2018 nochmals deutlich erhöht. Bei fast allen Websites besteht massiver Handlungsbedarf.
Rechtsanwalt Peter Harlander zeigt, wie die wichtigsten Problemfelder zu lösen sind:
Top 10 DSGVO Denkfehler
So geht’s richtig: Cookie Popup; Datenschutzerklärung; Formulare; Statistik & Analyse; Werbung & Targeting; Embeddings wie Youtube, Maps, Social Buttons
Voraussichtliche Entwicklung im Jahr 2020

April 18, 2020 — Brutalism is a movement from architecture that has found its way into web design. To the untrained eye, it looks bold, ugly, brutal. We are confronted with websites that at first sight look like a step backwards in webdesign: screaming colors, unusual navigation, layouts off the grid. Brutalism can be seen as a counter movement to the „WordPress-ification“ of the web, or what is seen as that: unification of looks, usage of well-established common patterns, conformity. While seen mostly in websites related to art content, there is a lot to learn from brutalism: Courage for non-conformity, boldness in message and „brutality“ in making decisions can go a long way.
We will look at examples of brutalist webdesign, discover interesting elements and derive thoughts to consider for our own webdesign. Whether a website is built from scratch or on top of a common WordPress theme should not restrict conceptual considerations – all towards a diverse, adventurous, fun and informative web for everybody.

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