April 17, 2015 — Sure you can piecemeal SEO tactics together, but do you really know what it takes to win the SEO game in 2015 and beyond? In this workshop we’ll discuss the latest and greatest with organic search engine optimization, as well as how to roll up your sleeves and understand the strategy that goes beyond just “have a fast website,” “be mobile responsive” and “work your keywords into the copy.”

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April 17, 2015 — Building a successful website is a very challenging task. One must have the knowledge and skills to build up the right balance in every aspect of it. In the end, a business product, service, and content will always be the most important part on the platform; however, all of these would come to waste (money, effort), if not given with the right web traffic. Digital marketing can be overwhelming in the sense that the Internet is constantly changing from search engines algorithm updates, social media platforms updates, online advertising to mobile apps and its usage. However, if your 2015 plans involve boosting ranks, generating leads, online sales, and building awareness, then maybe it is time that we need to focus on big things and we explore more creative solutions. And I will get you there by discussing about: ‘targeted’ traffic and methods of getting it, social media, off site SEO, link building and many more things that will help convert traffic to ranks and sales.

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April 17, 2015 — Start off the New Year with the best game plan for your search engine optimization. Learn what is new for 2015 and what old habits you need to kick to the curb. Walk through some great tips with Kori Ashton.

April 17, 2015 — In dieser Session möchte ich zeigen, wie man einen professionellen Onlineshop mit WordPress erstellen und betreiben kann. Mit dem Plugin WooCommerce und German Market erweitern wir das Grundsystem, damit neben dem klassischen Aufbau einer Webseite mit WordPress auch ein Onlineshop nahtlos integriert werden kann.

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April 17, 2015 — Welche Vorteile und Risiken bietet eine WordPress-Installation als Multisite?
Step-by-Step geht es vom Aktivieren des “WordPress-Netzwerkes” und dessen Optionen über die Einrichtung von Sub-Blogs in verschiedenen Sprachen bis zum Domain-Mapping.
Eine Auswahlliste und Kurzvorstellung hilfreicher Plugins für diesen Anwendungsbereich darf natürlich auch nicht fehlen.

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April 17, 2015 — Das Auto-Update: Aktualisierung von WordPress-Komponenten ohne Zutun des Admins, eingeführt mit Version 3.8. Sollte ich es Deaktivieren? NEIN!

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April 17, 2015 — VCS, deployment, servers, building tools, CI etc.

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April 17, 2015 — Contributing WordPress for german speaking people – “WIR” sind WordPress: Jeder kann etwas zu WordPress beitragen!

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April 17, 2015 — Creating content in WordPress isn’t just about putting words on the page. Optimizing that content, and making full use of the options in WordPress, will help your content convert, rank better, and be found by more people.
Just a few of the topics covered include:
Writing compelling and optimized headlines
The visual vs. the text editor, and the pros and cons of both
Categorization—should your categories be included in your URLs?
Tags—are they necessary, or are they creating duplicate content?

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April 17, 2015 — Prendre en compte l’accessibilité dans les projets WordPress, c’est permettre à tous les internautes d’accéder à votre site sans blocages, c’est faciliter l’accès à l’information et aux services.
Mais quels peuvent être les obstacles ? A travers des démonstrations, nous verrons comment les personnes en situation de handicap utilisent les sites Web et nous mettrons en évidence les difficultés rencontrées.
Et comment éliminer les barrières ? Nous analyserons les solutions existantes comme les thèmes «Accessibility-ready», l’extension WP Accessibility. Nous verrons comment agir sur le code généré par WordPress.
Nous examinerons quelques plugins ayant un bon niveau d’accessibilité ou qu’il est nécessaire d’améliorer.

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