July 8, 2020 — The WordPress community thrives when we share our technical expertise with each other. But, we’ve likely all met someone who is technically brilliant but struggles as a teacher.
In this talk, I will share my tips and tricks for developing effective technical instruction from over six years of blogging and online content creation. While my background is in data analytics, users in web development, technical writing and other fields will benefit from a discussion of blogging effectively about tech (particularly code).
Not only will attendees have a path forward for developing solid technical blog posts, I will lay out the win-win that this skill will have on their careers and the community as a whole.

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July 8, 2020 — When designing WordPress themes, one of the biggest challenges stems from a core component of WordPress itself: the ability for site owners to change, modify, and build new content themselves. After all, modern web content needs to be flexible and evolving, but not everyone is a developer who can build custom layouts to fit each use case.
As content and functionality become even more modular thanks to advances like the Gutenberg editor, theme designers will have to accommodate even more flexible ways of visualizing and presenting information. How do we anticipate and accommodate the needs of a constantly evolving website while providing visual solutions that are clean, thoughtful, and consistent?
In this talk, we’ll discuss the principles of Atomic Design, how to stop thinking of your content as “pages” and “posts” in favor of the concept of “building blocks”, and how to extend this mindset to utilize the potential of Gutenberg as it is now, and where it might be going in the future.

July 8, 2020 — A star-studded panel session with 3 amazing marketers, moderated by a multi-year WordCamp Denver speaker & volunteer, and the WP Girl herself, Angela Bowman.
Panelists include:
• Jocelyn Mozak • Chris Lema • Robert Jacobi

July 7, 2020 — This talk explains how developers can start building Gutenberg blocks in JavaScript and React, even if you still haven’t learned JavaScript deeply.

July 7, 2020 — Learn about writing and managing documentation in the WordPress world. Dario Jazbec Hrvatin shares tools, tips, and thinking from his five years of experience as a professional documentation manager.

July 7, 2020 — If WordPress is safe, why are so many sites infected? How is it that security plugins don’t protect us? Learn more about good WordPress security practices.

July 7, 2020 — Have you noticed that some snippets on Google include questions and answers? These websites get extra vertical real estate on http://www.google.com. As a result, click-through rates and traffic increase. And your brand’s trust builds. In this session, we’ll break down how to get these results for your website. It’s actually pretty simple — identify which pages are ripe for FAQ content, use keyword research to identify relevant questions, draft answers, and publish the content with structure data. Lindsay Halsey will break this down into a step by step process.

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July 6, 2020 — After freelancing full-time for over five years, it was time for a change. I realized that there was only so much that I could do on my own, without building a team to support my content writing business.
Though I’m still in the process of transitioning my business from a freelance to agency model, I’ll be sharing the lessons I’ve learned so far:
• How to create process documentation to clarify expectations and how to’s • How to pick and use a project management system to work with your team • How to reposition and relaunch your brand to address the change

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July 6, 2020 — Why isn’t my blog getting more traffic? – this question haunts every blogger. Why can’t my website rank higher? Let’s look at some SEO basics that will highly impact the way Google sees your website or blog. There are simple changes you can make today to help you increase exposure and drive rank. In this workshop we’ll look at a few tools to give you better insight for keywords and optimization.

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July 6, 2020 — Getting lost is frustrating. When you don’t know which way to go or what happens next, you get anxious and angry.
That’s how your clients feel if your onboarding process is rough or confusing.
And when they feel frustrated and anxious before the project even begins, you’ll be fighting an uphill battle to make them happy.
In this talk I’ll walk you through how to onboard your clients successfully, so that they don’t get lost and you look like a professional.