December 27, 2018 — Small companies can gain a lot from strategic partnerships with larger organisations, and this is also true in the WordPress space. But if you run a small company or agency and your cold emails and pitches aren’t even getting a reply, it might be time to review your approach. As Key Partnership Manager at SiteGround, I develop relations with large companies, from which I want something, and I also deal with small WordPress business owners that want something from me. The truth is, if I receive an email that is too vague or requires too much follow up, the partnership becomes less attractive. Luckily, there is a right way to do this. In this talk, I’ll share my strategy for writing a winning partnership proposal that will get you noticed and yield the best results. I’ll share practical tips and guidelines to help companies of any size articulate the benefits of a partnership for both sides and increase the success of the collaboration.

December 25, 2018 — In this talk John will introduce you to Git Bisect and show you real-world use cases. He’ll cover using it to identify the cause of regressions, how it can save you time, and how to hook it up to automated testing.

December 25, 2018 — This talk will help you get started on your journey to modern JavaScript WordPress development by sharing resources, tips and lessons learned from developing custom WordPress blocks.

December 25, 2018 — Let’s take a look at all of the projects going on around Gutenberg, we’ll see where they’re at, how they fit together, and how you’ll be able to use them to build your next-level WordPress experiences in the coming years.

December 25, 2018 — Let’s take a peek at what front-end development has become these days. Starting from what the role is, where we sit, and the expectations of us. Then we’ll get into the problems we face, how to approach them, and the tools we have at our disposal. We’ll look at how Gutenberg might fit into our lives as front-end developers.

December 22, 2018 — There’s so many things to think about when you first start your site. The biggest item on your list should be how are you going to get people to read what you write, buy what you’re selling. In this session, we’ll take a look at what tools are out there to help you build an email list and generate qualified leads.

December 22, 2018 — Mostly overlooked and underestimated, technical SEO for WordPress can take on many shapes and forms. From URL paths and topic focusing to breadcrumbs and page speed, proper technical SEO implementation can mean the difference between exposing your content to targeted online consumers or hanging out on page 10 where no-one will find you.

This session will cover both basic and advanced technical SEO techniques, best practices and dive into the following:

Siloing and organization techniques
Canonicalization and pagination
Topic focusing to prevent competition and dilution
Breadcrumbs and schema markup
Techniques for avoiding index bloat
Crawl budget optimization
WordPress taxonomy best practices
Page speed optimization best practices

Session attendees will gain valuable information and walk away with actionable takeaways that can be immediately applied to their websites to increase search visibility.

December 22, 2018 — Learn how to transform Google Analytics data from vanity metrics to actionable insights. In this session, you’ll learn how to create a measurement plan to connect your goals to specific metrics. You’ll learn about useful tools to capture those metrics and how to build reports both in Google Analytics and Google Data Studio.

If you want to improve your content strategy, boost your email capture, increase ad revenue or drive e-commerce, you must be able to measure.

December 22, 2018 — Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise. In this session, we’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more.

In this media age everyone is a publisher — even nonprofits.

December 22, 2018 — Whether you’re an agency or freelancer trying to get more business, a blogger trying to increase traffic, or a theme or plugin developer that wants more sales, there is one thing you have to get right. This is the thing we all skip past because it’s hard. Because it challenges us to get outside of our comfort zone. And yet, Chris will lay out the strategy he’s used for doing it the whole time he’s been involved with WordPress. Peace, love and WordPress are all yours if you get this one thing right.