November 18, 2023 — The journey from being a solo freelancer to running a micro-agency is as exciting as it is complex. This transformation involves not only an upgrade in your service offerings but also in your operations, team management, and client relationships. This talk aims to equip freelancers and small business owners with the insights and tools needed to expand into a fully-functioning micro-agency, based on proven strategies and actionable advice.

What You’ll Learn:

– Team Building 101: How to transition from being a ‘one-man-show’ to leading a team.
– Operational Efficiency: Streamlining projects from proposal to delivery.
– Quality over Quantity: Why clarity about what you do and do not do will save you.
– Money Matters: Pricing strategies and financial metrics you can’t afford to ignore.
– Client Relationships: Managing expectations and communication as you grow.
– Legal Aspects: Contracts, compliance, and the legal groundwork needed for an agency.
– Marketing and Branding: Establishing your agency brand vs. your personal brand.
– Technological Scalability: The tools and software that can propel your growth.
– Culture and Leadership: Fostering a culture that keeps your team motivated.
Tips and Recommendations: Tidbits and wisdom you’ll need to make this transition easier.

Who Should Attend:

– Freelancers looking to expand their business
– Small business owners in the WordPress ecosystem
– Agency owners looking to refine their operations
– Anyone interested in the business aspects of WordPress development and services

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November 18, 2023 — WordPress as an Open Source ecosystem is decentralized and we all enjoy the benefits.

There are tradeoffs of decentralization, though. Strategic partnerships are the key to mitigating those tradeoffs and growing in the WordPress ecosystem.

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November 18, 2023 — The HTML API is a new set of HTML Tag Processing functionality that was added in WordPress 6.2. The initial addition included a specific core set of functionality, with new functions and features being added in later WordPress releases. In this session, we will learn about this new API, what it does, and why it might be a useful addition to your WordPress toolbox.

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November 15, 2023 — What if I told you that onboarding clients can be super easy? Well it can be with the proper system in place! There really is a painless way to onboard your clients and ensure you get all the information you need, before you need it. Anticipation and preparation can be the best strategy to make future you’s life so much simpler. We will discuss asking for access, resources to make the first two weeks a breeze, and systems to keep it all in place.

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November 15, 2023 — Shane Bader has been the VP of Sales at Iceberg Web Design for 8 years. He has learned that the trick to closing sales is not just to focus on the website and its features, but to highlight the team and the process that will solve your customer’s problem.

In this talk, Shane will share what he’s learned from years of interactions with potential customers. He will help you learn to start using your own tried and true processes to strengthen your deals with prospective customers and close more sales.

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November 15, 2023 — Learn how to use social media to generate leads for your WordPress agency. Plumbers, electricians, and landscapers are using social media to generate buzz and acquire customers, so why can’t we? I’ll share how I built an audience on social media and have generated leads for freelance web design and consulting.

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November 15, 2023 — Understanding the WordPress block editor and how to think about what products you choose to add to your WordPress website. How to think about the products, plugins, and themes, we use as we move into the future of WordPress.

With the experience I’ve had working with users building very complex setups in WordPress involving memberships, courses, email list integrations, and more, I’ve noticed users don’t often fully explore the tools they have and what business potential they unlock for their business.

Encouraging users to develop a framework for how they go about exploring the tools they have and are considering adding to their tech stack as it relates to their business needs is something I’ve found helps my clients and customers better grasp how WordPress comes together.

Highlighting how the WordPress block editor and full site editing leans into future developments in the web at large emphasizes what opportunities it creates for WordPress users and changes the perception of “Change is hard and I don’t want to learn a new editing method”

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November 15, 2023 — As AI has steamrolled its way into 2023, it’s important we understand the implications of AI (both the good and the bad) on the SEO content landscape. This session is designed to help designers, marketers, content creators, business owners, and subject matter experts understand how to factor new AI best practices into your content strategy for website traffic, visibility, brand reputation, content creation, and more.

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November 15, 2023 — Most of us use transactional emails regularly, but may not be aware of what they are exactly or how they can be improved to help increase trust, satisfaction, and ultimately sales.

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November 15, 2023 — Websites in the educational space present unique demands and challenges, especially for sizable school systems. WordPress features and customizations can solve key problems and provide strategic solutions that are scalable to content management teams. Representing one of the largest educational organizations in the Southeast, Keith Osburn, Ed. D., is the Deputy Superintendent for Technology Services and Chief Information Officer for the Georgia Department of Education. Join us for a collaborative conversation with Keith and Aaron Reimann, CEO of ClockworkWP, as we explore new and inventive ways that WordPress can be applied in large-scale operations.

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