October 6, 2023 — In the book Zen and the Art of Motorcycle Maintenance, the main character sees people struggling with the balance between being uncomfortable with technology while at the same time being dependent on it. This dissonance still exists, especially in web technology. A thriving business needs a proper website, but does it have the required expertise to make a well performing one? Does your client have the time to maintain it? Does it have the money to hire an agency to do it for them?

In the end, will it actually have a well-performing website that serves its needs?

Thinking about this in terms of knowledge allows us to see that an agency’s domain-specific knowledge can be scaled. Its technical knowledge can be scaled. It can scale its entire business by providing knowledge, not time.

I’ll explain how your existing technical expertise, domain-specific knowledge and business acumen plays a big part in scaling your business. That cleverly combining these aspects will allow for you to grow automatically and that your growth isn’t limited by the amount of time you can provide, but rather by the knowledge you can provide in an automated way.

October 6, 2023 — Performance is a popular buzzword in the WordPress space. For most users, installing a performance optimization plugin is the one thing they do on their website, maybe configuring some of the settings. But performance is way more than that. In this session, I want to give a quick overview of what is important for a website to be considered performant and what to look at when working with WordPress websites.

October 6, 2023 — Remember the famous “5 minutes installation” process for installing WordPress? Let’s see what WP-CLI can do in 5 minutes. And everything else that can happen in the terminal in 40 minutes. We might actually make WordPress instances more secure. Or just break it.

This is not your usual presentation talk. This is a live terminal commanding; SSHing your WordPress administration and development; and releasing the Kraken or two.

October 5, 2023 — Do you have a strong desire to craft your own impressive and functional WordPress theme but feel hesitant about the coding aspect? Your search ends here! This workshop will reveal the boundless possibilities of Full Site Editing (FSE) in WordPress, empowering you to craft remarkable themes.

Full Site Editing represents a revolutionary feature that empowers individuals without coding experience to shape the appearance and style of their websites. Regardless of whether you identify as a web designer, blogger, or small business owner, this workshop will equip you with the skills and knowledge needed to bring your creative vision to life.

During this workshop, you will learn the following:

Introduction to Full Site Editing
Exploring Block-Based Themes
Mastering the Template Editor
Harnessing Global Styles
Making Theme Ready for WordPress Repository
Ready to Submit your theme on wordpress.org

Requirements:

Basic familiarity with WordPress and a laptop with an up-to-date version of WordPress installed (local development environment preferred)
Clone the blank theme from provided Github URL: https://github.com/webtechpooja/fse-block-theme-creation/

October 4, 2023 — Five for the Future is the official contribution program of WordPress which encourages individuals and companies to pledge up to 5% of their time to give back to building WordPress. As WordPress scales up, this program will play a major role in helping WordPress grow with the times, and in taking our favorite open-source software to the next level.

We give an introduction to Five for the Future, and provide some practical tips and guidance for organizations and individuals on how they can make the most out of the contributor program.

Presentation Slides »

October 4, 2023 — When you’re using an e-commerce platform like WooCommerce or Shopify, your design may be custom (unless you’re using an off-the-shelf theme) but most of the UX is outsourced and done by people you have never met, never will meet, who was tasked with doing it in a way that will “mostly work for most people”.

This is great if you need to get started quickly, but could be very limiting long-term, because of the false sense of security it can provide.

In this session, I’ll talk about how non-CRO people like developers, agency owners, and e-commerce business owners can start using conversion optimization to better understand the needs and anxieties of the people visiting and buying from their websites, and ultimately be able to provide them the experience that is most likely to lead to a conversion and better customer experience.

October 4, 2023 — In the fast-paced world of software development, it’s easy to get caught up in cutting-edge features, captivating user experiences and sleek designs. But we must not overlook another critical aspect: performance.

This talk will challenge you to adopt a performance-oriented mindset, and consider the impact of performance from the initial stages of your projects. Together, we’ll explore several guiding principles that drive performance and demonstrate how they can be applied to any software development context, regardless of the platform or language you work with.

Join in on the journey to unleash the hidden power of performance and elevate your software development skills to new heights.

October 4, 2023 — We want to measure everything. We would like to be able to put all of our marketing efforts in measurable KPI’s. And, evaluate our numbers.

However, a lot of our marketing and branding efforts are impossible to measure. It is a mistake to assume that the things we can’t measure are unimportant or non-existent. Unfortunately, that mistake is easily made and very common.

In this talk, I’ll show you the unmeasurable effects of branding and marketing. And, I’ll talk you through what’ll happen if we would stop doing these kinds of marketing tactics. Finally, I’ll help you convince your boss to keep doing awesome marketing, even without the hard numbers.

October 4, 2023 — Bytes and Minds: Navigating Mental Health in the Tech World” takes you through my personal voyage in the tech industry, revealing how it both aggravated and eased my mental health struggles. I’ll share my path to recovery, shedding light on the often unseen mental health issues within our field. Together, we’ll explore strategies that worked for me and hopefully could work for you too. Remember, you’re not alone in this journey. Let’s break the silence and navigate towards better mental well-being in the tech world.

October 4, 2023 — The essence of any community lies in its diversity, its ability to embrace different perspectives, and its commitment to inclusivity. The WordPress ecosystem is no exception.

In this talk, we will delve deep into the myriad ways the WordPress community thrives by welcoming individuals from all over the world. Through stories and examples, attendees will discover the immeasurable value that comes from extending compassion, fostering open communication, and ensuring that every member feels at home. Just as charity begins at home, so does the strength of a community.

Join me as we explore the power of unity in diversity and discuss actionable steps to make the WordPress community even more welcoming, supportive, and united.