September 10, 2023 — The topic will essentially cover key points required to learn the art of crafting user intent content in the business-centric world. The session is intended for beginner-intermediate to Pro level business/marketing writers. My session will enlighten the audience by discussing the following attributes & pointers:

Why writing with one reader in mind is essential
Importance of figuring out the point that matters the most for readers
Questions that you need to ask before you start writing
Discussion on performing the “So What?” test
How you can hold the attention of your readers
Utilizing the power word- YOU
The art of writing less yet saying more
The idea of crafting sentences that sing with your readers
Making sure your message reaches the widest possible audience
Concept of incorporating stories into your business & technical writing
And Finally the method of utilizing Rhetoric, the advanced persuasion technique for business writing

September 7, 2023 — In 2013, this speaker launched a blog for female creative entrepreneurs. It became an overnight success in its niche in Italy. Nine years later, the blog is still going strong. It grew from a handful of contributors to a newsroom of over one hundred authors.

In December 2017, a new team was able to take over thanks to the smooth editorial processes.

This talk shares the challenges encountered in creating a workflow for the authors.

Learn practical solutions that different teams can use to coordinate their efforts. Get tips for managing user permissions, assigning editing and curation, and publishing.

September 7, 2023 — The best lessons in life are simple. This is one such principle – the ultimate key to charisma, influence and impact.

Consider this for a moment…

We are all in the game of persuasion. Almost everything we do – writing blog posts and emails, applying for a job, presenting ideas, creating products and websites, answering customer support… There’s one common goal – to persuade someone.

I’ve been a lifelong student of persuasion, behavior and copywriting. And my brain fried with excitement when I stumbled upon this one sentence. A sentence that elegantly sums up all wisdom about marketing, sales, charisma, influence, power and impact.

Tell me if you agree with this…

We are already juggling with so many challenges that we don’t need yet another complex marketing method.

Persuasion doesn’t require good looks, a silver tongue or infallible logic. It doesn’t require confidence, charm or a magnetic personality. Persuasion’s got nothing to do with you. You will soon see why – when you attend this talk!

September 7, 2023 — To hook your readers’ attention and motivate them to act as per your desire is a little bit tricky. You have to understand first what they want, why they want, and how they convinced to want a particular thing. It’s all about their brain which is nurtured by the surrounding atmosphere.

Every reader has individual psychology during reading a book or article. A writer must know how to combine their thoughts and hit their emotions. Neuroscience helps a writer deeply know about a reader. And bring some special features to the writing that actives readers’ minds with certain types of stimulation.

September 7, 2023 — One of the first post settings a user might want to learn is how to schedule a post or a page — especially in new block themes, these settings can be a bit tricky to find. This tutorial aims to demystify how to schedule a post or page in WordPress, how to set the time so that the post or page goes live at the correct time, how to reschedule or unschedule a post or a page, and how to backdate a post or a page.

September 4, 2023 — This video tutorial provides an overview of accessing and using the Site Editor. You can create and launch your entire site within the Site Editor.

September 1, 2023 — One of the things that makes WordPress so extendable is its support for metadata on its core data object types (posts, comments, users, terms). The Metadata API and associated functions create a standardized way for retrieving and manipulating metadata for these object types. In this session, we will look at how metadata is stored, and which functions can be used to store and retrieve metadata.

Presentation Slides »

August 31, 2023 — WordPress has been upping its HTML game, and the new HTML API is enabling new ways of reliably working with and modifying HTML.

Maybe you know this vicious cycle: ever-expanding regular expression patterns, HTML edge cases, and growing complexity of matching code ends up obscuring what you set out to do in the first place, and still isn’t reliable. Let’s talk about how this game is changing, what we can do today, and what is coming in the near future.

We’ll start with some quick demos of using the new HTML API interfaces, then briefly discuss some of the limits of the new systems, and finish with a time for questions and discussion, so bring your curiosity.

Topics to be covered

– What can the HTML API do today?

– What will the HTML API be able to do with the 6.4 release?

– When is the HTML API not appropriate?

– How fast and efficient is the HTML API?

– How reliable is the HTML API?

August 30, 2023 — Do you constantly feel like you are hacking code together? Do you find it difficult to maintain, adapt or even read code you’ve written previously? Chances are, you are not taking into consideration some of the basic principles of software architecture.

Come learn how some simple habits and changes in perspective can make you a more productive developer!

Takeaways:
– How to keep your code simple and straightforward
– How to reduce bugs in your code
– How to become a more productive developer

August 25, 2023 — WordPress contains an extensive list of APIs for performing common tasks across a WordPress site. From interacting with the database to creating responsive images, there’s an API for practically everything. This session will be the first in a series of an introduction to the common WordPress APIs, starting with the Dashboard Widgets API.