November 19, 2019 — Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with confidence and certainty.

When you have brand clarity and know exactly who you are selling to, what you need to say, and how to communicate all the important details with ease your sales marketing efforts will become less stressful and more enjoyable.

In this hands-on workshop session, you won’t be sitting back and relaxing, you’ll be neck deep in your brand, gaining clarity and getting things done. You’ll walk away with a deeper understanding of your brand, a powerful, refined marketing message, and new ways to speak and present your offers—all so you can boost referrals, attract clients, and expand possibilities.

November 19, 2019 — In this session, we will review what matters in today’s search and explore how this relate to website owners. The session will walk through keyword research, evaluation and selection of keyword phrases, and mapping of preferred keywords to website content. Attendees will receive templates to use throughout the process, as well as checklists for use in post-workshop implementation.

Workshop material is applicable to both end users and developers, as well as those who are new and inexperienced in search engine optimization. This workshop’s education style is designed to teach advanced SEO topics at a level everyone and anyone can understand and implement.

November 19, 2019 — In this session, we will review what matters in today’s search and explore how this relate to website owners. The session will walk through keyword research, evaluation and selection of keyword phrases, and mapping of preferred keywords to website content. Attendees will receive templates to use throughout the process, as well as checklists for use in post-workshop implementation.

Workshop material is applicable to both end users and developers, as well as those who are new and inexperienced in search engine optimization. This workshop’s education style is designed to teach advanced SEO topics at a level everyone and anyone can understand and implement.

November 19, 2019 — We will walk through the entire design thinking process as it relates to themes, and you’ll leave with a thorough checklist of steps and tools for designing themes that support WordPress core functionality, custom templates and content, common plugins, and an array of standard and custom Gutenberg blocks. This process is useful both for custom theme builds, and designing themes for sale as a product.

November 19, 2019 — We will walk through the entire design thinking process as it relates to themes, and you’ll leave with a thorough checklist of steps and tools for designing themes that support WordPress core functionality, custom templates and content, common plugins, and an array of standard and custom Gutenberg blocks. This process is useful both for custom theme builds, and designing themes for sale as a product.

November 18, 2019 — The talk will cover the following topics:

– What is Ansible – how is it working, basics and general information.
– Why Ansible will make your life easier – use cases and examples of how WordPress developers can benefit from it
– How to start automating your WP site management process
– Practical examples and suggestions for automating tasks related to WordPress sites management

November 18, 2019 — Scores don’t matter. GTMetrix/Webpagetest, Certain things cant be optimized (3rd party scripts). What is important is TTFB and first contentful paint. Fully loaded time is not that important if you are running lots of tracking scripts. (provided they are async).
If using well-developed plugins, the plugin counts don’t really matter.
Only issues with using lots of plugins are the potential increase of plugin conflicts, and plugins to maintain.

What matters is your site converts. Nothing else matters if your super fast site doesn’t convert.

November 18, 2019 — Mobile devices provide an extraordinary opportunity to deliver a superior mobile experience to every user, particularly around accessibility and offline/poor connectivity support. The WordPress Mobile Apps, developed as open source, leverage that opportunity to bring the best WordPress experience on the road.

This talk, by one of the developers involved in the development of the WordPress Mobile Apps, will contain first hand information on the way we develop and test them to make sure that we provide the experience that our users expect, and how anyone can contribute to the effort, either coding, testing, contributing designs or documentation.

November 18, 2019 — This will talk will cover the following keypoints about WordPress Multisite:
– The Basics: What is WordPress Multisite?
– The Pre-requisite: When do i need and How do i set-up a WordPress Multisite
– The Verdict: Pros and Cons of having a WordPress Multisite set-up
– The Action: Demo to set-up a WordPress Multisite

November 18, 2019 — A story of learning and failing and learning more and succeeding with building websites, delving into the world of Pay Per Click advertising, and all the analytics that go with it.
The first time a website went down and how I handled it.
My first online shop and learning how to build it.
The world of free vs paid themes and my experiences with it (hint: I am leaning towards free).
The importance of persistent and consistent action and monitoring in Google Ads campaigns in order to improve their performance.
Highlighting the fact that I’m not a “web developer” (not even a WordPress developer), but I am still able to teach myself how to fully craft a functional website, and get better and better at it as a “WordPress website creator”. I like to think of myself as a technology consultant. Jack of all trades, Master of some. I also still like my day job and the Microsoft products I work with there, hence not going full time into the side hustle. In fact, I am a proponent of having a full-time gig that funds the majority of my needs, and having side hustles and personal passion projects, as many as I please, purely for the fun of it.
Lastly, a short checklist of things I do when I first create any WordPress website, including some particular settings I prefer, as well as the few plugins that I install on every single site (Wordfence, YoastSEO).

Presentation Slides »