January 11, 2019 — Sales is all about relationships and managing expectations. We are all in sales, where we realize or not, like it or not. I’ll share some personal story around my start as an introverted artists and designer who was socially awkward and how I overcame that to become a top producing salesperson. How not being a salesperson can be your strongest asset in actually making sales, if you find your authentic voice, know your craft and get interested in the art and science of creative communication and psychology.

Though I have a framework for this including practical scenarios, it will be somewhat interactive and focus driven by preferences of those in attendance. We’ll be looking at the why behind methods from which you can build on. The first step is getting comfortable with being uncomfortable. We’ll do some of that, but I promise not to make it too scary.

This is not a talk about funnels, prospects, conversions and the like though that all is super important and we’ll touch on it. This is focused on communication tools and self work to overcome your internal roadblocks.

Takeaways:

You’ll get a copy of the slide deck to include a list of common sales and communications “challenges” and how to deal with them.
A process map of the anatomy stages of a sales cycle, (what to communicate when, how and why) specifically tailored to creative work.
Some basic personality assessment tools to clarify your personality and communication style, how to identify your clients and then how to adapt accordingly.

Presentation Slides »

January 11, 2019 — You’ve spent hours (maybe months) creating a gorgeous website or maybe you paid someone else to design it for you, but what’s next? How do you consistently add content to your site?

Learn tips and hacks to use video to create content for your blog, social media, newsletters and much more. Never run out of content again!

Takeaways:

Tips to Create a Marketing Calendar
Why and How to Transcribe Your Videos
How to Incorporate Video into Your Blog

Presentation Slides »

January 11, 2019 — What makes a logo effective on the web and in print? I’ll share tips for logo creation, color and typography selection, placement and more to make your brand work better online and elsewhere.

Takeaways:

Whether you design the logo for a client website or are give the logo files, this seminar will help you determine how to effectively communicate your brand, maximize your logo elements, and avoid mistakes that can dilute your brand and diminish the logo.

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January 11, 2019 — Whether you want your website to build a community, build your reputation, or build your bank account, you need to have a well defined sales strategy in place. Dynamic sales funnels aren’t just for “get rich quick” schemes or talking heads, they are a crucial component of helping you to reach the goals you set for your online presence, regardless of your industry or focus. In addition, incorporating multimedia, social engagement tools, and interactive resources will extend the length of your funnel by fostering more long-term relationships with your clientele.

Takeaways:

Diagram the main components of your Sales Funnel
Identify top priority Plugins & Tools to build your Funnel
Draft your Sales Strategy Roadmap

Presentation Slides »

January 11, 2019 — Advanced Gutenberg Block Development

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January 11, 2019 — Gutenberg is the new WordPress editor.

We’ve heard “Gutenberg is coming!” for a long time now. It might even be here by the time we are together in Asheville.

This will give you an introduction to what the Gutenberg editor looks like and how to use it to create and edit your WordPress content.

Takeaways:

What’s different about using the Gutenberg editor?
How to edit content using the Gutenberg editor
How and when to use the classic editor after Gutenberg arrives

Presentation Slides »

January 11, 2019 — Have you ever launched a website only to return to find some annoying SEO has come after you and destroyed it? Has some obnoxious marketer bugged you for lots of little changes- outside the client’s scope and budget?

I’m sorry. That might have been my fault.

Let’s work together to help our clients. I’ll share my secrets on setting up a WordPress site for SEO success. While this won’t guarantee SEO results, but it will set up your clients for optimal Google love.

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January 11, 2019 — Frustrated with trying to make a living building WordPress websites? Think you just need to find the right theme for a project or learn a few more design tips? You’re not alone. This presentation will show you why it’s easy to get stuck and hard to get out of the Bermuda Triangle of Web Designer’s Hell – that place where you don’t know what you don’t know.

I’ll present a framework of seven core competencies to provide a foundation for becoming a skilled WordPress Designer who can price, close, create, and deliver effective WordPress websites for happy clients!

Takeaways:

Why you may be stuck.
The biggest mistake of broke web designers.
The Seven Core Competency Framework for becoming a Master Web Designer.

Presentation Slides »

January 11, 2019 — In this talk I will cover the question why site structure is important for SEO. Next to that, I would like to give you some practical tips – three in total – on how to improve your site structure. So, how do you set up a good site structure? What should you do to structure your website in order to rank high in the search engines nowadays?

January 11, 2019 — Learn how to handle a hacked website in a moment of crisis.

A building has an evacuation plan. A website needs a security and disaster recovery plan.

Takeaways:

Who should I call if I’m hacked?
What should I do if I’m hacked?
How do I ensure this doesn’t happen again?
What needs to be in your plan
Risks and damages hacking has on your organization
Incident Response Plan

Presentation Slides »