December 22, 2018 — Learn how to transform Google Analytics data from vanity metrics to actionable insights. In this session, you’ll learn how to create a measurement plan to connect your goals to specific metrics. You’ll learn about useful tools to capture those metrics and how to build reports both in Google Analytics and Google Data Studio.

If you want to improve your content strategy, boost your email capture, increase ad revenue or drive e-commerce, you must be able to measure.

December 22, 2018 — Content marketing for your nonprofit doesn’t have to be difficult. You can reuse and repurpose content. You have more content at your fingertips that you realize. I promise. In this session, we’ll talk about how nonprofits can repurpose content from marketing materials, incorporate user-generated content, refresh older content, and more.

In this media age everyone is a publisher — even nonprofits.

December 22, 2018 — Whether you’re an agency or freelancer trying to get more business, a blogger trying to increase traffic, or a theme or plugin developer that wants more sales, there is one thing you have to get right. This is the thing we all skip past because it’s hard. Because it challenges us to get outside of our comfort zone. And yet, Chris will lay out the strategy he’s used for doing it the whole time he’s been involved with WordPress. Peace, love and WordPress are all yours if you get this one thing right.

December 22, 2018 — Cory will share stories of the toughest times from the last 10 years as an entrepreneur and how he’s handled and copes with the biggest lows in business. He’ll talk specifically about his experiences handling adversity in two key areas: people (customers, team, partners and family) and money (sales, cashflow, profit), and the mistakes made and lessons gleaned from those stories.

December 22, 2018 — In the era of Google AMP, Facebook Instant Articles, Apple News, mobile apps, Flipboard, and RESTful APIs, creating and distributing digital content is no longer just a conversation about a website.

From design to monetization, digital content creators need a strategy to thrive on the modern, multichannel web. That means that forward looking content management systems can no longer be thought of or marketed as “website makers” – template systems for spitting out content in HTML. The modern CMS must be the digital hub that enables distribution to the various channels where audiences are finding and consuming content, including new and different ways of making a “website,” sometimes outside of the CMS.

Part history, part philosophy, and part practical tips and tricks, this talk will walk through the evolution of web content distribution and consumption, help you sell and position WordPress as a future-proof platform built for where the web is going, and introduce plugins, tips, and tools to make sure your content reaches and engages the widest possible audience on today’s web.

December 22, 2018 — What do speakers, authors, non-profits, and startups have in common? When you’re on a mission to change the world, you need media coverage. And whether you’re looking to appeal to YouTube stars or the New York Times, your website needs a pressroom.

The amazing thing about many online pressrooms is that they are so bad. Despite readily available information about the key ingredients journalists are looking for, many organizations bury their press contacts, don’t make logos and photos available, and make it hard to find existing coverage and press releases.

There are services that combine building and hosting an online pressroom with media monitoring, contact lists, and press release distribution, but most of them are aimed at large, successful businesses that can afford to pay thousands of dollars a month.

Not in the Fortune 500? Don’t worry, you can still have a stellar pressroom, and WordPress is a great tool to build it with. Join WP Fangirl Sallie Goetsch as she walks you through

What journalists want to see in an online pressroom
Examples of online pressrooms built with WordPress
Displaying news about your company
Setting up a press release options page
Adding logo, photo and video galleries to your pressroom
Including printable press kits in your WordPress pressroom

If you’re a developer, you’ll learn about a great add-on service for your customers. If you’re a nonprofit organization or business owner, you’ll learn how your website can have media appeal no matter what your budget.

December 21, 2018 — WordCamp Lancaster 2018 keynote.

December 21, 2018 — While you can use BuddyPress to create a feature packed community site in mere minutes, it is often overwhelming for both administrators and users alike. I’ll share some tools and techniques that you can use to build your BuddyPress community while maintaining your sanity.

December 21, 2018 — The struggle is real. Managing WordPress core settings as well as other settings, like Advanced Custom Fields setup, and carrying those things over to other environments without completely wiping and replacing the entire database is a major pain point.

Maybe your production environment is holding your content where your client is entering data but your development or local environments are still being developed and settings and configurations are still changing. You do not want to push up your entire development database to your production environment and lose all the content your client is creating. That’s where configuration management comes into play!

We will cover what configuration management is, how you can start to use it and the concepts to take it even further!

December 21, 2018 — While security is often associated as a non-revenue function, it’s one of the top critical pieces to the success of any website. The challenge website owners face with security however is that it can be perceived as technically complex, and the idea of effectively deploying security can be overwhelming. How do we employ a security framework that we can understand, maintain and deploy?

This session will present the idea of a basic Security Framework that any website owner can adapt and deploy. Whether a one man team, or an organization with a dedicated security operation center, this talk is designed to introduce and refresh the basic principles as they apply to Information Security, specifically websites.