January 8, 2018 — These days, everyone is using the fastest hosting, superior caching, the minimal amount of plugins, etc. (right?). Of course, these form the basis of having a fast and reliable WordPress website. However, did you know that there are many other aspects that you can optimize to improve your loading speed even further? Some examples include using image compression, removing dynamic Google Maps, optimizing your fonts and using lazy loading. For these, and many other issues we’ll provide actionable fixes, so you can start improving your website tomorrow.

January 5, 2018 — WordPress developer for over 8 years and co-founder of http://www.cozmoslabs.com Cristian will share his knowledge in writing over at http://www.cozmoslabs.com and wpMail.me

January 5, 2018 — In contrast to most coding standards, the WordPress Coding Standards are about so much more than just (code) style. It is about best practices, modern code, preventing conflicts with other themes and plugins and can even help safeguard you against some common security vulnerabilities.

No matter whether you are a developer or you can’t tell divs from eval’s, the WordPress Coding Standards can help you. Let me tell you how…

Presentation Slides »

January 4, 2018 — As a self-taught developer you’ve undoubtedly encountered many gaps in your knowledge. Gaps that people with computer-science degrees fill, not with the practical stuff, but with the theoratical stuff. The stuff that people like to talk about as “real development”.

In this talk we’ll explore how self-taught developers, can overcome some of these gaps and fight off that age-old enemy known as “imposter syndrome”.

January 4, 2018

December 26, 2017 — Let people in the open-source community know you are listening by responding promptly.
Listen to more than just what users are saying, look for context clues to reach a greater understanding.
Fall in love with the problem, not the solution.
A language gap can still yield an experience overlap.
Don’t just listen to users’ words, observe their actions.
Don’t act like the expert, be the apprentice and let your users teach you everything they know.
Suspend your judgement in order to listen objectively.
Let data ask all the questions.

December 25, 2017 — As the plugins you develop grow bigger, you need to spend more effort on getting the structure just right, to keep the plugin maintainable and easily extensible.

This session will briefly go over several key concepts of dealing with growing plugins, like using Composer to split your plugins into multiple reusable libraries or using a dependency injector to make the code independent of any specific implementations.

The session assumes knowledge of basic OOP principles and is an unofficial follow-up to the session “OOP Plugin Development Basics” held at WordCamp Nijmegen 2017.

Presentation Slides »

December 25, 2017 — It is common practice to move code through a series of servers in a multi-tiered development workflow. This talk will discuss best practices for deployment from local development environment to production servers. We’ll dive in to in how to push changes from collaborative version control tools to build, deploy and deliver WordPress. Learn basic concepts around deployment, testing and dependency management and see how it all ties together.

Presentation Slides »

December 25, 2017 — Optimizing your site structure should be an important aspect of your SEO strategy. Structuring your site is of crucial importance for your SEO. But how do you improve a site’s structure? Where do you start and how do you keep an eye on the structure of your site if your site is growing?

In this talk, I’ll help the audience to improve their site’s structure in a few simple steps.

December 25, 2017 — People do business with people they know, like and trust. The tricky thing is, how do you get your social media audience, website visitors and e-mail subscribers to know, like and trust you and/or your team?

Several marketing organization have done in-depth research. And they all agree that using ideal client profiles, also called buyer persona, helps you create content to do just that.

HubSpot says that using ideal client profiles made websites 2-5 times more effective and easier to user by targeted users.

A Marketing Sherpa case study found that ideal client profiles added the following value:
a 900% increase in length of visit,
a 171% increase in marketing-generated revenue,
a 111% increase in email open rate,
and a 100% increase in the number of pages visited.

According to ITSMA, buyers are 48% more likely to consider solution providers that personalize their marketing to address their specific business issues.

And yet, only 44% of business to business marketers actively uses buyer persona. That is sad, because getting started is not very complicated.

During this presentation, you’ll:

– Discover what commonly made mistakes to avoid and what to do instead.
– Find out what data to collect and where to find it.
– Make a head start diving into your ideal clients’ dreams, goals, fears and frustrations using a tool I recently developed.