November 16, 2017 — Going viral has been the holy grail of content creators and we should realise that there is room for everyone, but not just at the top. There are several ways to become successful in content creation and it’s about time we explored them all. Let’s change the game.

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November 16, 2017 — If you are a WordPress developer, you are likely familiar with the basic hooks like init, wp_enqueue_script, and wp_footer. These are the bread and butter of WordPress development. WordPress has a whole world of advanced hooks and filters and combined with OOP, autoloaders, or clever file requirements you can use these to make your code smaller, faster, and better.

November 16, 2017 — It’s pretty well-known that landing pages follow a psychological model designed to get people to do what you want them to do. But that doesn’t mean that they have to be manipulative. It’s possible to write meaningful sales and landing pages that market your product or service in ways that connect with your right people. Then, it’s the connection that sells, and not because you’re being coercive, but because you’re actually illustrating that you can be of service to them.
In this presentation, you’ll learn how to use compelling language that doesn’t manipulate people’s pain or fear, and how to close a sale on your website that you can feel good about.

November 16, 2017 — Do you have data and lists you keep having to massage to make it useful for your project? Have you heard of regular expressions but been frightened by the Klingon-looking examples? Fear no longer!

I’ll demystify regular expressions and show you how best to do them in PHP. We’ll cover the syntax and functions that make PHP a great text-parsing language, and give you the foundation to learn more.

As a bonus, I’ll give you two cases people often use as examples for regexes that PHP gives you better native ways to accomplish.

November 16, 2017 — Hosting providers are as numerous as the stars, and what they offer can be just as varied. Learn some lingo and evaluate what your unique needs are to choose the solution that not only gives you the POWER to run your website, but the peace of mind to sleep at night. I will not be “naming names” but supplying information for what you should be looking for!

Presentation Slides »

November 16, 2017 — This talk will cover best practices that you can use to get effective support from theme and plugin shops as a freelancer, blogger, agency, enterprise, or government client.

From the other side as a customer support provider, this talk will also discuss best practices that you can use to provide effective support to your customers for your theme, plugin, or service.

November 16, 2017 — As developers, we constantly strive to do better. Whether it’s writing better code, making a more performant site or just doing it faster; with automation you can have your cake and have robots feed you it too. You’ll work faster and get feedback on how to make it better.

This presentation is for front end developers who want to push themselves to be better, whether using a WordPress backend or not. After this presentation I hope that you feel empowered to find new ways to make your life as a front end developer better and your code even more awesome than it already is.

– Get feedback on coding standards and issues
– Minimize site assets automatically
– Generate and update image sprites and have your css updated for you
– Run several performance scans and aggregate them into a report
– And more!

November 15, 2017 — As one of your primary marketing tools, your website represents you and your brand to prospective clients and well, the universe. Does it make a great first impression? Is it useful and easy to navigate? Does it reflect your brand value?

With a nod to Marie Kondo, this fun and creative talk will provide strategies to tidy up, declutter, and freshen up your website. WordPress website designer and strategic communications expert Lisa Petrovich Smith will give you simple, strategic, and sustainable actions to create a powerful website that is both beautiful and useful and that works for your brand.

Lisa will share how-to tips that help the audience:
1. Apply key design principles to make a powerful first impression
2. Clarify your website’s messaging
3. Identify immediate practical steps to improve your website’s usefulness.

November 15, 2017 — Understandings of (1) the legal environment, (2) the pov of people with impairments, and (3) how to make their websites more accessible.

November 15, 2017 — Pre-Selling and getting confirmation for your membership site idea works, but what happens when it is time to deliver? In this talk, Phylecia Jones will break down how she successfully pre-sold her online Budget School program, but then had to deal with the challenges of creating the product to deliver in 60 days.
If you want to know the behind-the-scenes of creating an online program using WordPress, Wishlist, Divi Theme and a host of other plug-ins, then this presentation is for you. Walk away with some laughs on going crazy building a membership site, but also some lessons learned and things you must remember such as:
– The details that will make or break your site from a user stand point and from a maintenance stand point
– Deciding to create your own membership site vs using a third party provider
– Crafting your program and designing your site with the user in mind
– Putting in place customer service check points when things go oftenly wrong
– Having access to people or resources when plug-ins don’t behave the way they should
– Giving yourself patience to design a program that will blow the socks off of your members