July 9, 2015 — As founder of one of the first commercial product companies in WordPress, I share the success and failures that we’ve had along the journey, including releasing our biggest, most collaborative, most expensive project for free (iThemes Exchange), and home runs (like BackupBuddy). I’ll also mention some of our miserable failures (trying hosting and services twice) and the lessons we gleaned from it.

July 9, 2015 — Three stories of the many acquisitions Karim has made over the last two decades. He will share what was learned from those experiences, and the impact the WordPress community has made on how we can all grow together.

July 9, 2015 — A talk about the story of the first ever WordCamp named after a continent (and not a city or country) and how the event helped create a real community in Europe, a continent whose countries are not exactly famous for having gotten along throughout history. I’ll try to share not just the history but also some lessons learned which could apply to other WordPress communities, no matter their size or reach.

July 9, 2015 — Writing secure code is more than three-letter acronyms, escaping, and sanitization. It’s a state of mind, just like writing useful and maintainable software. This talk shows the natural evolution of the attitude towards security of a WordPress plugin developer.

July 9, 2015 — This talk is about bringing the principles of user experience design together with the development team to build a stronger and better solution. I’ll be talking about the benefits of user experience design early in the development process and the difficulties we faced implementing the changing user flow into our plugin. Additionally I’ll show the audience of how we used personas, user testing and several use cases based on real life examples using our open-source plugin User Feedback.

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July 9, 2015 — Focusing on what one can do for a typical WordPress installation to get a good score at Google PageSpeed Insights tool. And why that is important.

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July 9, 2015 — People give a lot of business advice without first stepping back and asking about your business model. Actually, plenty of people start a business without thinking of their own business model. I’ll look over a set of them and highlight the challenges and benefits of each.

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July 9, 2015 — Yana’s a chaos maintainer in the civic hacking organisation Obshtestvo.bg (Society: Bulgaria) that builds independent online tools to help society be closer to the government and the decision making process. Yana talked about content marketing for geeks.

July 9, 2015 — In his flash talk Perttu analyzed the differences between WordPress and other CMS’s like EPiServer and Drupal from a client perspective.

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July 9, 2015 — Ethics are an important topic, and they are no less important when applied to the complex interactions we have with software or on the web. Mark discusses some of the ethical concerns that come up when developing WordPress core, plugins, and themes, and when managing the communities around those projects.