July 30, 2018 — How can you provide real-time analytics and other data to clients directly from their admin dashboard? We will show you how to customize the default WordPress dashboard appearance and use Google API for simplified statistics on client website performance. We will also discuss Facebook Graph API to include social media statistics. Stats can be sticky, we’ll teach you to simplify them for clients!

April 13, 2017 — Professione Blogger.

La mia ricetta per far crescere un blog verticale con WP: i plugin necessari, le caratteristiche dell’hosting, l’analisi del mercato, la redazione di un piano editoriale da urlo con SEO naturale.
Obiettivo: raggiungere la soglia di 100mila pv/mese per iniziare a monetizzare il blog.

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August 31, 2016 — Get the scoop on using Google Analytics for your WordPress website. If you’ve never used GA, if you look at your analytics reports but you don’t end up with actionable data, or if it’s been a while and you’d like to know about all the cool new reports, this is the session for you.

We’ll walk through the interface, but bring your questions, too.

How to install Google Analytics
How to set up properties and views
Moving from questions to answers
Major reports: Audience, Acquisition, Behavior, Conversions
Setting up custom dashboards
Identifying and configuring goals
Basic comfort with computers is all the background you need. Stay on for a more advanced session after this one if you like; attend this to be sure you’re ready for the more advanced session.

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August 15, 2016 — Web analytics tools gather data and attempt to turn it into information about human behaviour. If you don’t know how Google Analytics does this, you’ll never know how reliable the information is. This talk will expose you to the failings of web analytics tools and raise your level of consciousness so you can see beyond the numbers.

April 8, 2016 — L’intervento è rivolto principalmente a blogger, imprenditori, professionisti e a tutte le persone o aziende che voglio sfruttare il sito per sviluppare il proprio business, ma non mancano gli spunti anche per sviluppatori e web designer. I principali temi trattati saranno:

• Cos’è una landing page, a cosa ti può servire e perché è importante;
• Come realizzare una landing page con WordPress e soprattutto una che funziona: gli aspetti da curare e gli errori da evitare;
• Gli strumenti e le tecniche per misurare e migliorare il successo di una landing page.

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October 13, 2015 — Cookie Law italiana e europea. Ovvero: come far risolvere un (1) problema a decine di milioni di persone.

Ci sono, in abbondanza, le seguenti cose:

• Riferimenti a risorse ufficiali;
• Riassunti dei riferimenti ufficiali;
• Un parere personale formato sul campo;
• Spunti di riflessione e fonti per domande a gogo (anche, e soprattutto, durante la presentazione).

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July 14, 2015 — What does a researcher have to say about the WordPress source code and the community behind it? Join us on this talk on unusual “WordPress analytics” and see what we can learn, and improve!, from the way WordPress (and the plugin and theme ecosystem around it) is developed nowadays.

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June 2, 2015 — Between WordPress development, content production, editing, publishing and keeping your plugins and themes in order you’ve already got enough on your plate. This presentation focuses on how to optimize your WordPress site for search without adding another full time task to your schedule. We take a beginner-friendly look at how to optimize your site, your content and manage the off page factors that all impact where you show up in the search ratings. We also look at the fundamentals of how search engines rank content to lend a better understanding of how these optimization processes work. In the interests of keeping costs down we’ll take a quick tour through free tools you can use as you optimize your sites. The session also touches on some of the dangers of getting carried away with your SEO, touching on Google penalties and how best to avoid them.

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May 16, 2015 — This session is a beginner’s guide to best practice set up of Google Analytics and navigating the user interface so you can look at your traffic more critically. We’ll also talk about how Google Analytics WordPress plugins simplify your set-up and analysis.

January 5, 2015 — This talk reviews how to get valuable data from your website using A/B testing, advanced Google Analytics, and other tools; and how to use that data to gain insight into how you can improve your website or blog.

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