April 7, 2016 — What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we’ll discuss how to avoid being like “the undead” by:

identifying communication problems on the web generally and on your own website
determining your organization’s identity (it’s not the same thing as your brand)
finding consistency in written and visual content with your identity
selecting the right visuals for your website (photos, videos, graphics) and avoiding problematic ones
getting others on board with this consistency (it’s sometimes like herding cats, I know)
We will talk about real-life examples of these various issues. You’ll walk away with practical tips you can begin using immediately to improve your organization’s communication on your website and beyond.

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March 29, 2016 — Unpredictable income creates stress and anxiety for many freelancers. Learn how to stabilize your business with a growing revenue stream of recurring income based on WordPress maintenance plans. We’ll talk about why this is important, how to package and price your services, and how to sell your services to clients.

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October 9, 2015 — Maintaining any business for 20 years is difficult. But keeping a tech business running strong for 20 years is a big challenge. Zeek Interactive just turned 20 and Steve will discuss how to stay ahead of the game in an ever-changing tech environment.

July 9, 2015 — People give a lot of business advice without first stepping back and asking about your business model. Actually, plenty of people start a business without thinking of their own business model. I’ll look over a set of them and highlight the challenges and benefits of each.

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March 30, 2015 — A discussion with four agency owners in a moderated panel. Learn what makes them tick.

March 24, 2015 — The Business of Plugins

March 17, 2015 — Arjun Singh Thakuri discusses how to start a WordPress Theme/Plugin Business. How to take an idea, do an assessment and progress to a finished product.

March 10, 2015 — Build WordPress as a Career

March 10, 2015 — In 2011, Clinton Warren desperately needed to change the direction of his life. He stumbled into web design and an amazing platform that he knew would change the way website were built, maintained, and operated. He started to build a freelance business, became actively involved in the Meetup community, organized the first WordCamp in Connecticut, and founded a WordPress educational business and what is now a 5 person agency. In this talk he reveals all his tips for anyone looking to follow a similar path.

February 26, 2015 — Jake Goldman interview with Chris Lema about starting an agency (the first hires).