January 11, 2016 — “Content is EVERYBODY’s problem: it’s a problem for the content creator, and a problem for the developer. Without content, there is no website. Without the website there is no client. Yet.. how is it content always gets left for last? In this talk I will teach you the core practices of the field known as Content Strategy.Truly thinking “Content First” from the beginning will completely transform your workflow and give everyone a grasp on creating, managing and structuring content, in time and on budget. Get started on this process early so you have enough time to write engaging, thoughtful content and get it published on time.

This talk is equally valuable for content creators, agencies and freelancers alike. Everyone wants to avoid the horror situation of scrambling to get content together two days before going live. It’s a nightmare for the author and a nightmare for the developer to implement. Learn how to integrate Content Strategy into your entire web process, resulting in quality content, organized and delivered on-time.”

Learning Outcomes:

– Understand and communicate the value of content as a true business asset.
– Organize your site build process around real content, not lorem ipsum.
– Better identify the organization’s content requirements to build a stronger CMS architecture.
– Build a content calendar to ensure your company/client is able to stay on top of content needs throughout the site build process and beyond.
– Set yourself apart from the competition by offering Content Strategy services to your clients.

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January 11, 2016 — Presentation will cover: Why content is important; website content and how to start developing it; how blogs enhance a website and why not to be afraid of blogging; delve into blogging strategies, tips and topics; take a vertical dive into writing – basic concepts on grammar, sentence structure, voice, etc. to make content better; content driving SEO, with specific focus on the Yoast SEO plugin and how to use it.

The intended audience is WordPress users and bloggers, and anyone who struggles with putting pen to paper (fingers to keyboard).

Learning Outcomes

– Develop content for websites based on the less-is-more approach keeping responsive design in mind.
– Improve the quality of content on their website.
– Use the Yoast SEO plugin to improve content and SEO for pages and blog posts.
– Think about different ideas for which they can use their blog.
– Overcome the fear of blogging.

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January 2, 2016 — Content Marketing isn’t new, but now if you don’t have a solid multi-faceted content strategy you will get left behind. In this session, we’ll dive into how you can create a solid content marketing strategy that includes video, podcasting, Ask-Me-Anythings (AMAs) and how to execute your plan with WordPress.

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December 7, 2015 — We’ve always talked about content ownership and how to optimise your website for traffic. But publishing isn’t synonymous with your own website anymore. In this talk, we’ll look at how the distribution of your own content is changing and how we can best position ourselves for an ever-changing web.

December 4, 2015 — Content is king, and yet the comparative value of content has fallen non-stop since the dawn of the internet.

This talk is a discussion of the content marketing supply/demand paradox and how a CMS like WordPress fits into that reality.

October 2, 2015 — Content is the biggest bottleneck in any web design project. From ideation to development through review and signoff, there are several bumps on the road to building a content focused website. Don’t settle for Lorem Ipsum while waiting for signoff on content. Adopting a content-first approach helps tackle these issues iteratively and through collaboration.

In this talk we cover:

– A content-first approach to building wordpress websites
– Why you should never use Lorem Ipsum
– Importance of content-informed design
– A collaborative approach to content development
– How content informs UX and accessibility
– Make the best use of WordPress as a CMS

September 29, 2015 — We all like to see stats on how our site is doing – but without context, the numbers don’t tell us very much. What we really care about are milestones – the story about what’s happening on the site and why. You want to know when a new blog post you’ve written gets promoted on social media and causes a traffic surge on your site. You want to know when a product in WooCommerce suddenly stops selling – and more importantly why it stopped selling.
In this talk we explore the types of meaningful data and context you want to harvest from your site, and discuss techniques for setting up intelligent alerts to give you not just data about what’s happening – but context to tell you why it’s happening, and why it matters.

September 29, 2015 — If content is king, then how can you produce consistent, quality content without becoming a slave to its demands? Your website and blog may look fantastic, but it still needs words! How do you know what’s news, and how do you create content that’s worth sharing? Aileen develops quality content and content strategy for businesses of every size and type. We will talk about planning, prep and how to JUST DO IT! Attendees will come away with at at least 5-10 blog ideas to get their social media hub started, or jump-started.

September 4, 2015 — The term SEO is thrown around a lot, but what does it really mean for bloggers and content producers? This talk gets to the heart of the matter. I’ll explain the new rules of SEO and teach writers how to cross the t’s and dot the i’s when it comes to SEO content development.

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August 20, 2015 — This presentation converges marketing and design as it explains various goals of websites, a typical conversion path, what could cause error in that conversion path, and a few tools which can help collect data (which is ultimately how you show improvement.)

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