October 8, 2017 — It’s 2017, cell phones are old news. Everywhere you look, people are looking at their phone. And everywhere we go, we depend on our phones to give us just in time information. However, in the web publishing world, websites that allow you to discover content based on your location seem far and few between. We read food blogs for fun but rely on Yelp for restaurant recommendations. We browse news sites for information but rely on Twitter to know what’s happening in town. We visit museum websites to find the details, but we Google for interpretation. Websites everywhere are being developed without location aware content discovery features. As a result, they are giving up their audiences to goliaths. What can you do to include these features into a CMS based website? How do you add this into our website planning strategy? What are the technical and publishing workflow challenges inherent to location aware content discovery? This talk will tackle those questions by breaking down the fundamentals behind location aware content discovery. We will also look at a few real-world implementations to explore some common ‘gotchas’ that implementers should be aware of.

August 31, 2017 — Każdy z nas, a zwłaszcza autorzy blogów tematycznych, zna się na pewnych rzeczach lepiej niż 98% ludzkości. Jeżeli wiesz, jak wykorzystać tę wiedzę do rozwiązywania problemów innych, możesz przekształcić ją w produkt premium, za który chętnie Ci zapłacą.

Z prezentacji Marii dowiesz się, jak sprzedawać treści premium na WordPressie na kilka różnych sposobów, przy pomocy WooCommerce i jego rozszerzeń. Niezależnie czy planujesz opublikować kilka e-booków, zbudować paywalla, serwis subskrypcyjny czy też zaawansowany system szkoleń online, znajdzie się na to sposób, który nie wymaga znajomości kodu.

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August 30, 2017 — This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. And it begins and ends with content. Andy has helped plan more than 1000 websites over the last 16 years. For the first time, he will show the process for conversion optimization through content.

• Why most websites fail today, according to 12 years of research
• How and where to use the two kinds of evidence
• How to create a conversion map that guides visitors thoughts and action

You’ll leave with new insights into the psychology of you visitors and new ideas on which changes to your site will make an immediate impact.

June 22, 2017 — Are you struggling to come up with new content? Repurposing content is a little-known secret that all smart marketers use to keep driving traffic to their site. This talk highlights the actionable strategies you can use to make your most popular blog posts work even harder for you.

June 21, 2017 — Website development companies have long struggled with the challenge of getting website content from clients in a timely manner. This causes a variety of problems for web development and programming companies including mismatched expectations, extended project timelines, excessive client communication, delayed project payment timelines, and in some cases unhappy clients. In some cases this can also lead to websites that are ineffective because although the design is functional, the content fails to compel the site visitor to take. During this presentation we will explore a variety of tools, best practices, and strategies that website development agencies can test and implement to help overcome this challenge

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June 19, 2017 — Prithu is one of the youngest CEOs in WordPress World. She gave a talk about the current context of Free and Premium WordPress themes market. How quality of products along with their online visibility/impressions are helping authors to better position in the market, increase revenue etc.

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June 6, 2017 — The most important factor for people in web design is, that it makes it easy for them to find what they want. Yet, so many websites are so poorly structured, that it’s impossible to do so. If you want to learn what content should be on your site or how your menu should be structured: this talk is for you.

Information architecture is something serious, however, the majority of businesses have structured their sites in an bad way, using the ITTIR-method – “I think this is right”. While common sense is a useful tool and a lot of sites are very simple (e.g. 5 pages total), there’s a better way to go about it. If you already have tens of pages on your site, you should do proper information architecture analysis. Guiding people through the vast amount of information on offer is something that requires thought and research. Intuitive navigation doesn’t happen by chance. So don’t jump the visual part of of your webdesign too quick, but take plenty of time to think about the architecture of the information you offer on your site.

This helps you answer user’s four most important questions when they arrive at a website:

Am I in the right place?
Do they have what I am looking for?
Do they have anything better (if this isn’t what I want)?
What do I do now?
After this talk you’ve learned what content should be on your website and how you should structure it.

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June 6, 2017 — WordPress professional, community junkie, business explorer. She make WordPress things happen from Torino, Italy: Polyglots and Community team member, Meetup and WordCamp organizer.
She said People read on screen differently than on paper and formatting the text will help them get to the end of it.
She shows how to leverage the options available in WordPress and it will teach you how to fix some common problems with a few HTML tags.

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June 5, 2017 — Content is a huge bottleneck for freelancers and agencies. (How many sites have you seen get delayed because of content loading?) I’ve felt the pinch on projects big and small, both in-house and with client work. But I’ve also learned a few tricks for getting around it.

In this session we’re going to look at four approaches for dealing with the content problem: Making it an up-front dependency; treating content development as an early project phase; working on content in tandem with a website build; and making content development a standalone value-added service. We’ll also review a handful of different tools and resources that make content less of a pain to work with.

June 4, 2017 — We’ve given the content owners of our big, complicated, custom WordPress intranet a great way to safely stage their pages on a private site, then move changes over to the live site without having to copy the entire database.

But when they need to launch a new section of the site, things get very complicated – and deploying a lot of new content to the live site on launch day is a stressful and time-consuming process. Content owners quickly get in over their heads when they try to manage a launch, so developers spend precious hours planning and executing content launches.

Dark launch to the rescue! Borrowing ideas from software companies that use feature flagging of new software to test the waters, roll out gradually, or roll back quickly – we’re gradually moving new content areas over to the live site well before launch day, as the new content is developed.

The cool thing is, no one knows the new content is there until we decide to make it available – not even the search engine – unless we tell them exactly how to find it.

Content dark launch is saving our sanity and giving hours back to our developers, and I’ll explain just how it all works.