April 15, 2017 — Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from? Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet?
This is where analytics comes in. Analytics allows us to track where visitors come from and how they behave on your website. You can see which tweet, post, ad, video, etc. brought the most users to your site. Then, you can also see which link brought the most users who converted into customers. Analytics allows you to see which pages the visitors go to, how long they are on each page, where they come from, and much more so you know how to get more converting visitors to your site.
November 7, 2016 — Or, “A case study in the dangers of relying on data that is easy to obtain instead of getting the data that is actually useful.”
In this presentation Calvin Powers will walk through his experience using Google Analytics to come up with strategies to build the audience for his podcast and how it went horribly wrong. He’ll show you how he got on the right track when he figured out how to collect data that is actually useful instead of just using data that is easy to obtain.
You’ll learn about the WordPress plugins he used to collect the right metrics from his site and how to use them on your site with Google Analytics. You’ll take away a better appreciation for learning to ask the right questions before you dive into all those snazzy looking Google Analytics reports.
October 28, 2016 — Finally figure out what metrics you should measure based on your specific goals, learn how to properly track specific visitor actions throughout your WordPress website as well as automatically keep count of each successful important website actions as Google Goals within Google Analytics, and then use these data points to guide the direction of the overall layout and content to create your very own data-driven WordPress website.
August 31, 2016 — SEO can be confusing — if you rely on tips and tricks. Instead, you can rely on data from your own website. Get to know Google Analytics and other analytics tools with WordPress plugins, find the actionable information in your analytics reports, and implement your own SEO strategy.
Designed for people who are comfortable with their computers but assuming no knowledge of computer languages, this session is all about the results.
May 14, 2016 — In this talk, I’ll present what the only purpose of pretty much *every* website is: conversion. It’s not about what the owner thinks and want and it’s not done when it’s built. I’ll present many steps that a site owner can (has to?) take in order to maximise their website’s performance (in terms conversion). While this topic may seem like a useless one, I’ve discovered a suprising amount of webmasters that don’t even have basic Google Analytics installed, let alone any conversion tracking software.
January 14, 2016 — The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.
Set up Google Analytics in WordPress
Understand SEO basics
Understand how to read reports in Google Analytics
Know the meaning of metrics, dimensions, and filters
Create custom reports
Create custom segments
Identify important metrics for website SEO and diagnostics
January 7, 2016 — Having a website is a great but if you do not know what is working and what is not, are you getting the most out of your site? This presentation we will go over the analytics dashboard and describe some of the uses for specific areas. We will also go over a list of things to do right now to improve your data. This involves things like setting up site search, custom filters to remove common spam referrers, setup goals and automating your reports.
October 5, 2015 — The reason you run WordPress is to publish content that people will visit. How do visitors find you? What do they like best about your website? Google Analytics is the best free reporting software you can get. This talk will introduce you to setting it up in WordPress, applying essential filters, and creating the best reports to measure and improve your website traffic.
September 15, 2015 — Plusieurs plug-ins et options existent pour lier un site WordPress à Google Analytics, Google tag Manager et Webmaster Tools. Mais utilisez-vous ces outils à leur plein potentiel? Savez-vous pourquoi et comment configurer les objectifs et le suivi des ventes en ligne? Connaissez-vous les avantages à lier Analytics, Adwords et Webmasters Tools?
Je vous propose je voir les options possibles et de nombreux trucs afin d’optimiser ces outils. Bien configurés, ils vous permettront d’obtenir des informations de grande valeur pour améliorer votre présence en ligne et vos conversions.
May 16, 2015 — This session is a beginner’s guide to best practice set up of Google Analytics and navigating the user interface so you can look at your traffic more critically. We’ll also talk about how Google Analytics WordPress plugins simplify your set-up and analysis.