November 27, 2020 — Structured data helps search engines to more deeply understand our content, enabling them to deliver rich results, and to build the ‘personal assistant’ of the future. Early adopters are gaining huge advantages with rich search engine results, and increased relevancy. But there’s much more going on behind the scenes.

A revolution is underway, where we need to start to think of our websites not only as vehicles for our marketing messaging, but as the central source of truth for everything about our products and services, our brands, and all of our public data.

November 17, 2020 — What started out as a hobby and a passion grew into a successful business. Joost de Valk built the WordPress SEO plugin mainly as a hobby. In his work as an SEO consultant, he saw what big companies did in order to improve their SEO. Joost was able to translate much of that in a WordPress-plugin. For years, Joost did not make any money with the plugin. And then the tide changed! Joost founded Yoast. The company grew into one of the biggest companies in the WordPress community. The journey towards such growth was like riding a rollercoaster. In this talk, Joost and Markeke will share the view from the rollercoaster. What were the highs and lows in growing the company? How did they grow their audience? How did they set up branding and marketing? Could they grow the same company outside of the WordPress ecosystem? And why is WordPress so immensely important to the company?

November 13, 2020 — Most WordCampers know what an image ALT tag is or have seen closed captions on television shows or YouTube videos. Still, the majority of those reading this skip these critical first steps in making client or personal sites accessible.

This talk covers these basics:

– What the first 4:44 seconds of the Lion King can teach us about accessibility
-How to find WordPress themes and plugins to get you started on being accessible right “out of the box”
– How to avoid generating creating “craptions” and tools to improve YouTube’s auto-captioning
– How, as a beginner, how you handle images and videos in a more mobile-first world can improve your site performance in SEO ranking
– How accessibility is often seen as an inconvenience but actually enhances your website performance if done correctly

November 12, 2020 — Learn how to set up a WordPress site for SEO success.

Have you ever launched a website only to later discover that some annoying SEO followed after you and subsequently ruined your good work? Have you ever had the experience of some obnoxious digital marketer bugging you for lots of small changes – outside the client’s scope and budget?

That might have been my fault. This talk explains how we can work together to help our clients.

November 3, 2020 — This talk explains why humans and search engines love easy to understand web copy. It also covers (2020) Google trends (EAT and Bert) and offers practical tips on how to improve your SEO copywriting for websites.

November 2, 2020 — W3C web standards are the foundation for building a web page to work well with Google, screen readers, and all assistive devices. This talk explains why the fundamentals we use for Google to index and rank pages are also the foundations for website accessibility.

October 26, 2020 — Mobile First Index означава цялостна промяна в начина, по който Гугъл оценява и класира уеб-сайтовете при търсене . Алгоритъмът на световната търсачка вече анализира сайтовете с приоритет към мобилни устройства, на база технически и контент изисквания, както и тяхната ползваемост на мобилно устройство и на тази база ги подрежда в SERP. Mobile First Index е наложен от силно увеличената употреба на мобилни телефони в световен мащаб. Тази лекция ще ви подготви за тази промяна и да ви даде най-добрите практики, за да имате успех в новите условия.

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October 26, 2020 — Lo que vendes o quieres vender hoy en día, alguien ya lo pensó y tal vez se encuentre en Google.
Daremos un repaso de la importancia de SEO hoy en día en negocios digitales y realizaremos un benchmark de un sitio de ejemplo, identificando sus principales competidores orgánicos.
• Criterios a evaluar (keywords, link building, contenido, etc)
• Herramientas para identificar mi competencia (de paga y gratuitas)
• ¿Cuánto tráfico recibe mi competencia?
• Entre otros factores

October 3, 2020 — Learn why and how you should add structured data to your WordPress website. This talk covers how structured data works, different ways to add it to your WordPress website, testing tools, and why it’s important for SEO.

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September 29, 2020 — This talk explains the importance and value of advocating for accessibility. Learn how to add accessibility techniques to your processes. Learn how making sites accessible can increase revenue and grow audiences.