April 19, 2020 — Twelve years ago I wrote a small plugin (Duplicate Post) for a project of mine, and I put it on WordPress.org. Slowly but steadily, it grew to pass 3 million active installations and it has become one of the most popular free plugins. And all that in spite of huge mistakes, months of neglect, epic fails and (obviously) bugs.
A brief history of what I learnt about WordPress, its amazing community and the power of sharing.

April 19, 2020 — In order to know how to protect your site, you have to know your weaknesses and know your enemy. Applying the Art of War precepts will help giving perspective of the problem and understanding how to move effectively when something bad happens to your website or e-commerce.
Presenting the way a WordPress could usually be hacked, the layer-based model of security and some examples I have gathered during my years at Sucuri, I’ll try to make the audience conscious of this problem, give some examples of what could happen and how, and give some countermeasures to avoid this to happen as much as possible.

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April 19, 2020 — For many projects SEO is hands-down the most important, and sometimes only, marketing channel. It’s incredibly powerful in driving a lot of highly relevant traffic to a website. It’s also a very elegant way of doing marketing, as with a good SEO strategy, we help our target audience by answering questions, providing valuable content and not bombarding them with unwanted advertising.
However, some topics, markets or audiences require other marketing channels as well. If there is no search volume, a very limited group of decision makers, or no awareness of the offering – be it a product or a service – we don’t get very far with a purely search-based channel such as SEO. In those cases, we have to adapt a broader strategy involving various other marketing channels.
I’ll show case studies that cover the entire spectrum – from only SEO, to hardly any SEO – and talk about the limitations of search-based campaigns. Even then, SEO can play a very important supporting role, when done right. 

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April 19, 2020 — Currently, it is very difficult to translate your WordPress into different languages. Many plugins have different ways of solving Multilingualism and even the core has something in store for us in the future.
But not every website needs to have a translation into every possible language, translations do not automatically open you to other markets.
I want to present shortly the current translations plugins ; I want to talk about phase 4 of Gutenberg (Multilingualism in core); I want to give examples of problems that can occur if you are not prepared for a multilingual website;

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April 19, 2020 — Is your website not performing as well as you want? Are visitors coming to your website and leaving straight away? Do you want more conversions on your website?
This session will cover tools and tips to help you, and will concentrate on Usability and Usability Testing, while touching on some Accessibility and Search Engine Optimisation (SEO). You’ll learn that a lot of UX (User Experience) is related to common-sense. Thinking about UX is about making your website easy and straightforward to use, and as a side effect keeps search engines like Google happy!
Attendees are invited to submit their website in advance for negative feedback. This means – we’re not looking for what is right about your website, but what is wrong, or what should be improved. A range of websites will be selected, to make this relevant for a wide audience. You don’t need to be a website expert to be able to give feedback on a website. Often, the best person to tell you what’s wrong with your website is a stranger, who is visiting your website for the first time. Luckily, the room will be full of people like this, so have your phones and laptops charged – we’ll be using the existing expertise of the room to help give live feedback on websites!
This interactive and fast-paced talk is aimed at website owners, and WordPress beginners, not professional website developers or designers, who hopefully know this stuff already!

April 16, 2020 — Matt and Matias take us through what to expect in future iterations of the block editor and how you can better prepare for upcoming releases.

April 16, 2020 — Rich Tabor shares a great presentation on things he’s personally done to improve the editing experience in WordPress through his work with CoBlocks and beyond.

April 16, 2020 — “This session begins with three separate case studies – from Bill Erickson, Ellen Bauer, and Beth Soderberg – to help you prepare themes for Gutenberg and concludes in a tremendous panel discussion.

Bill uses his time at the very beginning to show how to improve content management for clients by applying careful, thoughtful work to your themes. In the second presentation, Ellen talks about important considerations when working on themes that you plan to distribute to others (that is, themes you plan to sell or provide to a large audience for free). Then Beth helps us to build smarter starter themes using better default block styles and support.

After the presentations, each speaker returns to participate in a panel discussion about the challenges and considerations they couldn’t cover in their separate presentations.”

April 16, 2020 — Enrique Sanchez is demonstrates what it’s like to operate Gutenberg using nothing but a keyboard.

April 16, 2020 — Tammie Lister shares what’s in store for global styles within the block editor. This is another peek into what’s coming and how you can take advantage of (and contribute to) the power of the block editor.

Presentation Slides »