November 13, 2018 — What are the little blocks made of?

In this deep dive into Gutenberg’s design patterns, we’ll start looking at existing Gutenberg blocks, taking you through the design patterns used.

From there, you will learn how to harness these patterns and use them to create your own blocks. Learn how to design a block the right way, and build on the strong design foundations within Gutenberg.

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November 13, 2018 — As the demands placed on the web continue to rapidly expand, businesses will move away from a browser-centric and siloed internet presence towards more pervasive and multichannel digital experiences.  Integrations across a larger set of technologies will become dominant with emphasis on user expectations for security, personalization, and cross-device utilization.

Modern organizations will continuously develop, deploy, and undergo change and the demand for a centralized content hub will only become more critical.

WordPress, with 30% of the web’s audience listening, is positioned to be the solution of choice for this hub.

Through integrations with emerging technologies such as voice assistants, chatbots, IoT devices, and AR/VR, WordPress has the potential to manage and push content outside of the browser and through this impending evolution.

In this session, we will explore the array of technologies entering these new spaces and discuss how to prepare your business practices and development teams for the next iteration of the web.

We’ll focus on new market opportunities, possible product ideas, and how to leverage cloud services to mature your websites into future-ready digital experiences, powered by WordPress.

November 11, 2018 — Marko will share some funny (and other) conversations he had during his chat sessions in providing help to different type of customers.

The most of these are funny and intended to make people smile, but also, its purpose would be to help other Customer Happiness agents see how to act in some inappropriate situations (rude customers for example).

Trust me, if you come to this talk, you will have a lot of laughing 😀

November 8, 2018 — Two weeks before the scheduled release of WordPress 5.0, the first version with the new editor, Gutenberg, Matt Mullenweg, co-founder of WordPress, dropped by WordCamp Portland for an unscheduled Q&A with the audience.

In this 35 minute session he answers questions about the new editor, accessibility, the business ecosystem around WordPress and more.

November 7, 2018 — The practice of branding can be traced back to 50.000 years ago. The first concept of marketing branding to 4000 BC. And what we modernly call marketing, branding, and advertising to about 150 years ago.

With the (r)evolution brought forth by the Internet and Social Media, today “we are all brands,” and as such, we all need to be aware of how to best manage a brand.
This talk is a primer on the origin and the evolution of the concept of branding, to better understand – and care for – our brand(s), regardless of their being a company, a product or a personal one.

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November 7, 2018 — Let’s see whether you can make your next complex WordPress project easier with WordPress Multisite. Imagine hundreds of websites in the single instance of WordPress. Each is independent but connected together. What it will be? Governmental website or multilingual online store? Blogging platform or franchising company? Country basketball teams websites or online education centre? These all made easy with WordPress Multisite. Network of WordPress sites will grow with you! You’ll see what WordPress Multisite capable of and when to ask a developer to use it.

November 7, 2018 — In 2000, the internationally renowned security technologist Bruce Schneier wrote: “Security is a process, not a product”. In the same essay, he wondered: “Will we ever learn?”. Apparently not.

How many times have you considered your WordPress application security only once completed? How many times have you installed a security plugin and thought it was enough? Securing a web application doesn’t mean installing a plugin just before deployment. Not at all.

I’m very passionate about security and I’d like to share my thoughts with you. My focus will be the security awareness related to web applications. Is WordPress secure? I will answer this question very clearly. And you’re not gonna like it!

November 6, 2018 — Many WordPress designers, developers, and site owners rely on Google Analytics for insights into their site visitors.

The problem is that GA provides you with only half of the story, such as traffic source, number of visitors, page views, etc.

To uncover deeper insights, turn to behavioral analytics. Specifically, what are your site visitors actually doing while on your site? Where is their attention on the page? How far are they scrolling? In which particular fields are they abandoning your forms?

Behavioral analysis is an insights engine, enabling you to transform your site performance.

In this session, learn how to use behavioral analytics and analysis effectively to determine site adjustments that will lead to higher engagement and increased return on investment (ROI).

November 6, 2018 — If you can never seem to find time to redesign your own website or launch a new service because you’re too busy with client work… you’re not alone, and this talk is for you!

Attendees will leave with a (1) better understanding of why it’s so hard to move our businesses forward when we’re busy with client work, (2) a clear strategy to address this very common issue, and (3) the motivation to make it happen!

Presentation Slides »

November 1, 2018 — Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day.

In this session, you will learn how you can optimize your websites for users and to be compatible with Google search engine.

You will learn how search works. You will be given tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search.

This session is suitable for website or business owners as well as web developers who want to learn more about your website presence on Google organic search.