July 9, 2018 — We will explore the existing major JavaScript API’s including wp.api – the bundled REST API client, wp.customize the improved JavaScript Customizer API, wp.codeEditor – the new code editor built into WordPress; wp.heartbeat – a powerful and easy client/server synchronization API; and wp.media – to leverage the media modal. We’ll also explore the future of WordPress JavaScript and look at the JavaScript APIs coming to WordPress including the APIs exposed by Gutenberg, and the WordPress npm packages including wp.hooks – JavaScript actions and filters matching the PHP versions.

July 9, 2018 — If you do not structure your website neatly, your visitors will get lost and Google will get lost. You have to tell Google which posts are most important, otherwise, all of your posts will be competing for attention. In order to overcome this problem, you’ll need a kickass internal linking structure. So what can you do to avoid your site structure becoming an issue? In this talk, I will go into 5 ways to improve your internal linking structure and with it, your SEO! 1. Decide upon cornerstones 2. Link from tail to head 3. Regularly evaluate categories 4. Use tags (but not too many) 5. Identify and solve orphaned content

July 9, 2018 — Titles and experience are not important. What matters is our ability to help other peolple to achieve their goals, and our willingness to get the job done.

Presentation Slides »

July 9, 2018 — This talk explores the principles behind some of the original decisions behind Gutenberg. What does it mean to build around HTML and treating the user’s content as the privileged actor? How does Gutenberg work internally to power the editing experience? This talk dives on the technical side of the project and its implications for democratizing publishing.

Presentation Slides »

July 8, 2018 — Never build your business alone. During this lightning session freelancers and entrepreneurs will learn how to create a profitable business by mastering the art of recruiting and managing talent without a budget.

July 8, 2018 — * How to use Instagram to get leads and customers in 2018!
* 5 Most common Instagram mistakes business owners make and how to avoid them.
* Tips for growing followers and engagement.
* How to use Instagram to get traffic to your website or blog!
* How to create a bio that gets discovered.
* How to use Direct Messages to start conversations.
* How to attract your target audience and more!

July 8, 2018 — It’s hard to make the change from being a solopreneur to taking the first steps in partnering or hiring and broadening your team. In this talk, we will walk you through the self preparation and tactical best practices to take the first baby steps, walking and then running for both partnering with other freelancers and hiring your first team. We’ll cover how to prepare yourself and your business for an expansion and how to architect the type of team you need. We’ll emphasize the practical “how tos” you’ll need for each step.

Presentation Slides »

July 8, 2018 — What are the little blocks made of? In this deep dive into Gutenberg’s design patterns, we’ll start looking at existing Gutenberg blocks, taking you through the design patterns used. From there, you will learn how to harness these patterns and use them to create your own blocks. Learn how to design a block the right way, and build on the strong design foundations within Gutenberg.

Presentation Slides »

July 8, 2018 — WordPress has grown in more ways than we could have ever imagined, but what does the future hold? In his talk, Noel will make predictions about how our industry will change in 2019 and what it means for you and your business. From freelancers, agencies to product companies, there’s a lot going on you need to be aware of so that you can best plan for the upcoming year.

Presentation Slides »

July 8, 2018 — In this talk we will provide context of the evolution of the web as related to the support of progressive technologies by the platform and describe how such progressive technologies can be integrated with WordPress themes. We will also showcase a beautiful and highly- performant progressive WordPress theme, demonstrating important aspects of the team such as: (1) Gutenberg integration; (2) Adoption of coding and performance best practices; (3) theme scoring on the Tide “scale”; (4) AMP compatibility; and others.