February 18, 2018 — Subtitle: words – the foundation of creating compelling site copy

Abstract:
Selecting the right words is absolutely critical to a great user experience and the most impactful change you can make to your site copy. They are actually more important that proper grammatical punctuation and can elevate a conversation from mundane to exceptional, simply by making some carefully selections based upon the target audience.

Attendees will learn how to elevate their site copy, saying so much more by utilizing efficient terminology, impactful phraseology and concise language.

February 18, 2018 — This session is for users, designers, and developers who already know the basics of SEO. In this session, you will learn beyond-basic strategies for taking your SEO to the next level.

February 18, 2018 — This is the first of FOUR interviews we are doing in February 2018. This series is focused on the upcoming new block-based editor coming to WordPress 5.0, named Gutenberg. In this second interview, we chat with Ahmad Awais. Ahmad has created two different tools for development with Gutenberg. A Gutenblock boilerplate, and a new Toolkit.

February 16, 2018 — My WordPress journey started with working on small projects as a freelancer.

Over nine years, we have grown to reach the other end of the spectrum, regularly handling large enterprise WordPress projects.

At this scale, the rules for “selling” WordPress change. WordPress’ traditional advantages don’t necessarily apply anymore.

I will start by addressing the two biggest apprehensions that enterprises have about WordPress, i.e., security & scalability, and will also cover other pain points like:
– Integration with existing systems
– Ownership and responsibility
– Extensibility and long term viability
– “Free” and “GPL” concerns

I hope the lessons I share in this talk from our learning will help fellow agencies increase the WordPress adoption in enterprises.

February 16, 2018 — Our goal with this Panel discussion is to offer insights on things you need to consider when choosing a WordPress hosting company.

What are the WordPress Hosting Requirements?
Things to Consider when Choosing a WordPress Hosting Provider
Evaluating Your WordPress Hosting Needs
Free WordPress Hosting
Shared WordPress Hosting
WordPress Dedicated Server Hosting
Managed WordPress Hosting
Support
Security
Caching

February 16, 2018 — WordPress has grown from blogging tool, to flexible CMS to an application platform. As the web development world embraces micro-services, how does WordPress, which is normally implemented as a monolithic solution fit in and evolve? In this talk, I will look at what makes WordPress a good choice for application development, as well as where it is lacking. To put these questions in context, this talk will be framed around a case-study of a hybrid web app, built using WordPress and other tools including VueJS, Laravel and Amazon Web Services.

February 15, 2018 — There is a hype surrounding the WordPress REST API these days. People focus on how it will change the future of WordPress, allow developers to expand the range of projects they can build, make WordPress popular outside its own bubble.

What we rarely talk about are the challenges presented by the REST API

This talk focuses on the challenges. It’s a short guide to the WordPress REST API from a non-developer perspective – what is it, how it will change WordPress development, combined with some thoughts on the impact it will have on projects created with WordPress and the people creating them.

– cover some of the hype around the REST API
– look at what REST is
– look at APIs more generally and how they enable applications to interact with one another
– look at how the REST API will impact WordPress development. I’ll cover different ways that people are using it
– for example custom admins and as a headless CMS
– look at the impact that the REST API will have on WordPress businesses

Presentation Slides »

February 15, 2018 — A frank, and honest discussion with women who work in WordPress. We will touch on our struggles, our achievements, and what we see as the future for young women in the WordPress community.

February 15, 2018 — There’s a lot of buzz about “headless” systems whereby the separation of concerns between administration and consumption can be achieved by using WordPress as a CMS and adding a separate frontend that consumes the data from the CMS. I want to talk about all of the “gotchas” involved in this approach, including the infrastructural requirements, issues with using plugins, and challenges with user accounts.

February 15, 2018 — Are you having trouble growing your freelancing business into a full-blown agency? I was too! The average web design business has 1.4 employees which means the vast majority are solo-preneurs. In other words, it’s hard to grow a web design business!

But in 2013, I made a few significant changes to my strategy that paid off big and allowed me to go from struggling freelancer to 7-figure acquisition in just 3 years – starting from scratch with a completely new brand.

In this presentation you’ll learn:
– The benefits of selecting a niche
– How to position yourself in the market
– How to productize your service for maximum efficiency
– Acquisition “gotchas”