April 15, 2017 — Sub-title: Stand Out in a Highly Competitive Market is the Future of Sales and Marketing

This is a straight shooting (no holding back) talk to help WordPress companies grow in the hugely competitive market segments they are in.

There is a mega trend impacting WordPress companies. It is the fight for ATTENTION. We all crave attention. Attention is the new business currency. Millions of messages come at us faster than ever before, and it confuses the average prospect.

If you are in a highly competitive service-based business like WordPress Developers and Designers, you want your message to be heard. No, wait…you NEED your message to be heard. It is what makes the difference between sustainable success and stagnation.

In this signature talk, Gene shows WordPress shops how to:
– Stand out from the white noise of the competition
– Build deep trust by establishing yourself as a credible expert
– Develop the mindset and skill set needed to move beyond your comfort zone and accelerate your personal and professional growth
– Dominate your market as the go-to authority in your field
– Create new action steps to increase your sales and bottom line profits

April 15, 2017 — Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from? Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet?

This is where analytics comes in. Analytics allows us to track where visitors come from and how they behave on your website. You can see which tweet, post, ad, video, etc. brought the most users to your site. Then, you can also see which link brought the most users who converted into customers. Analytics allows you to see which pages the visitors go to, how long they are on each page, where they come from, and much more so you know how to get more converting visitors to your site.

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April 15, 2017 — Global marketing takes more than just enabling traffic to your website from other countries. Encouraging multilingualism and cultural diversity will help determine how involved your business can be with the online world. In this presentation I will discuss WHY it is important to cater to foreign audiences in their native languages and why translation is the next step to grow a global business.

I’ll cover the importance of translation being done correctly and some of the best tools and practices that are widely available for WordPress website translation. This will include:

How Translation (or lack of) can Affect your Business Reputation
Common Mistakes or Mistranslations
Ways to Connect with your International Audience

I will have a special section on optimizing eCommerce websites for different languages. This will include how to create a pleasant experience that encourages your consumers to convert, return, and advocate for your business.

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April 15, 2017 — Do you or your clients find it hard to generate enough content for your business site? Content curation can be a great way to overcome this ‘content famine’. Keeping up with your field is something you do regularly. Why not curate some of that content onto your site? An even bigger benefit is that regular content curation can lead you to feel more comfortable or become better at writing your own posts and articles from scratch. With content curation and more of your own content, your site will be well on its way to ranking higher on Google. We will cover:
– The basics of content curation
– Is content curation legal?
– How does it help my SEO rankings?

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April 15, 2017 — 11 Things you should do with a new WordPress install
1. Have a Solid Backup Strategy
2. Take Important Security Measures
3. Delete Default Content
4. Combat Spam
5. Optimize Your Site’s SEO
6. Change the Site Tagline
7. Set Up a Contact Form
8. Don’t Forget Settings
9. Connect Email Lists
10. Start Tracking Metrics with Analytics
11. Make Site Updates Easy

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April 15, 2017 — Every company’s biggest challenge is finding and closing sales. Finding your pot of gold at the end of the rainbow doesn’t involve luck or getting past the leprechaun. Our joint talk (Leah Halbina, Account Manager & Krystal Galewski, Business Development Specialist) will dive into and provide guidance on this common struggle for big companies, small companies and freelancers alike. At emagine, our Business Development & Sales team is on the front lines of finding the companies we want to work with, attracting the right contacts, nurturing prospects and closing the deal. We know first-hand that it’s not an easy task but we also know it’s not impossible. In a world where tactics are constantly changing, it’s important to be strategic. Making it about your prospect (and not completely about you and your business) can go a long way in a world of standardized sales emails and boilerplate proposals.

First, prospector Krystal Galewski will talk about:
– Defining your ideal client
– Identifying the companies you want to work with
– Finding the right contacts
– Attracting and nurturing prospects

Then, Leah (“The Closer”) will discuss:
– Researching and understanding a potential client and their world
– Creating a personalized proposal
– How to set yourself apart and seal the deal

We know from experience that this approach works because our close rate has improved dramatically since making changes nearly a year ago. This talk is for anyone who is out there trying to find and win new business. Applying these steps and the principles we’ll share to your business can help you grow if you’re ready to get out there and make the change.

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April 15, 2017 — Practical tips for growing your referral network. Warm leads hold you in higher esteem, are easier to convert, and stay customers longer. Includes a case study on a successful referral partnership.

April 14, 2017 — Learn how to use your website to attract and capture prospective new clients.

Karen uses a fun analogy to show you how to bait, hook, and land new leads using your WordPress website.

No prior fishing knowledge required!

April 14, 2017 — Have you ever needed an extra hand when working on a website or project? Are you looking to expand your business by hiring a staff? Have you ever considered outsourcing?

If you answered Yes to any of these questions, then this is the seminar for you. I will walk you through what has worked for me and share my experiences and hiccups with you. I will let you know what tools I use to monitor and manage my projects with my staff. I will give you the best practices that I know to maintain a healthy and good relationship with your virtual assistants. This informative talk will leave you with the tools and resources to grow your business.

April 14, 2017 — As a developer working at a UX and WordPress agency, I’ve learnt a lot about common UI and UX mistakes. In this presentation, I will talk about how this knowledge helped us eliminate many pain points in WordPress itself and how this benefits the whole WordPress community thanks to open source.

From user registration to email notifications, I will highlight a few areas in WordPress that we thought were difficult to use, and how we solved these issues. This will include helpful advice for developers who want to learn more about UX and designers who want to start contributing to WordPress core.

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